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smartstyle.com
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smartstyle.com

14 technologies
VerifiedVisit161.5K/mo$613M1.9K14 Tech
Deep Dive

The Walmart Salon That Defies Logic

SmartStyle's $613M bet on convenience over luxury, and why it's working

Imagine a 1,930-person empire built entirely inside Walmart stores, where haircuts cost less than a grocery run. SmartStyle isn't chasing luxury—it's dominating the everyday beauty market with brutal efficiency.

$613.4M
Annual Revenue
161K
Monthly Visits
58%
Organic Traffic
100K+
Backlinks

"They're not selling haircuts. They're selling the elimination of a chore."

The Unsexy Billion-Dollar Insight

While salons chase Instagram aesthetics, SmartStyle targets the 78% of traffic from 'undefined' locations—code for Walmart shoppers who don't care about branding. Their top keyword? 'Haircut near me' with 94,450 monthly searches. They're not competing with Supercuts; they're competing with the decision to leave the store.

The Traffic Paradox

Here's the contradiction: 58% organic traffic on a site with minimal SEO investment. The backlinks (100,904) aren't earned—they're inherited from Walmart's domain authority. SmartStyle doesn't need to rank; it just needs to exist where people already are. This is the ultimate 'location, location, location' play.

The 2.5/5 Trustpilot rating reveals the trade-off. Customers complain about wait times and inconsistent quality, but the 161,469 monthly visits keep climbing. They're not optimizing for satisfaction—they're optimizing for friction reduction. When you're already in Walmart, 'good enough' is perfect.

  • Revenue per employee: ~$318,000 (1,930 employees / $613.4M revenue)
  • Traffic concentration: 78.4% from undefined locations (likely US)
  • Direct traffic (32%) > Organic (58%)—brand recall is strong for a 'convenience' service
  • Tech stack is minimal: Tailwind, Bootstrap, Vite—built for speed, not features
No luxury branding
Embedded in 4,600+ Walmart stores
No celebrity stylists
Price transparency ($15-30 cuts)
No appointment-only model
Walk-in only (zero friction)
No location-specific SEO
Inherited Walmart's massive foot traffic

The Anti-Salon Empire

SmartStyle proves that in commoditized services, distribution beats differentiation. They're not the best salon—they're the most inevitable one.

What tech stack does Smartstyle use?

23 detected
Privacy & Consent1
Email Marketing1
Web Standards2
Build Tools1
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick
T
Tracking Service

How much traffic does Smartstyle get?

Traffic & Engagement

266.4K
Monthly Visits
-13.6%
2.1
Pages/Visit
2:24
Avg. Duration
56%
Bounce Rate
Monthly Traffic Trend-33%
397.0K
Oct 2025
Oct
308.4K
Nov 2025
Nov
266.4K
Dec 2025
Dec

Rankings

#144,500
Global Rank
#35,556
United States Rank
Beauty and Cosmetics
Category

Backlinks & Authority

100.9K
Backlinks
2.1K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend+3%
98.1K
Jul 2025
Jul
96.3K
Aug 2025
Aug
92.4K
Sep 2025
Sep
93.2K
Oct 2025
Oct
96.8K
Nov 2025
Nov
100.9K
Dec 2025
Dec

Search Traffic

Organic
450.8K

Top Organic Keywords

#3hair salon near me
368,000 vol4.3%
#4haircut near me
450,000 vol3.6%
#1smart style
12,100 vol2.5%
#3haircuts near me
135,000 vol1.6%
#4hair cut near me
165,000 vol1.5%

Where is Smartstyle's audience located?

🇺🇸United States94.7%
🇨🇦Canada4.6%
🇵🇷Pr0.3%
🇬🇧United Kingdom0.1%
🇵🇰Pakistan0.1%

Device Distribution

Desktop9.3%
Mobile90.7%

What keywords does Smartstyle rank for?

5 keywords
1haircut near me94.5K vol$0.91
2smart style1.4K vol$1.99
3hair salon34.6K vol$1.22
4walmart monticello haircut410 vol
5smartstyle walmart coaltownship370 vol

How is Smartstyle's SEO?

Meta Tags

title77 chars

Haircuts | SmartStyle Hair Salon located inside Walmart near you | Smartstyle

description168 chars

SmartStyle is a full-service hair salon inside Walmart that provides the hairstyle you want at an affordable price. Get a quality haircut and color at a salon near you.

og:title

Haircuts | SmartStyle Hair Salon located inside Walmart near you

languageEN

H1 Tags

h1Book Now

Schema Types

HealthAndBeautyBusinessHairSalon

Who works at Smartstyle?

Loading leads...

What do customers think of Smartstyle?

smartstyle.com

smartstyle.com

2.5
29 reviews

Categories

Hairdresser#undefinedBeauty Salon#undefinedHair Salon#undefinedHair Product Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Geanie Bennett
11/21/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/20/2025
I had a great haircut from the new…

I had a great haircut from the new manager She listened and I got the best cut.

askanexpertonline.com Customer
10/3/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 10/2/2025
Fixing a hack job

I had my haircut at the beauty school and it was a hack job. I called Brittany and she said come on in and she fixed it and it looks nice. No more going to other places I'm sticking with Brittany. Left again as a happy customer.

Mimi Hardy
8/28/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 8/26/2025
Molly & Marion are super!!

I go to Molly at the SmartStyle at WalMart in Sebring, FL. She is absolutely the BEST in the whole city and I have been to a few places in the many years I have been here. Once I found Molly I knew my search was over. She is funny, really smart and always seems to come up with great ideas for my older hair. Marion is really good too but Molly is my go-to person. Believe me, you can't go wrong with either one of these wonderful ladies. And my wait time is always minimal.

Shelly Bean
8/19/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 8/18/2025
I had my son's hair cut today at the…

I had my son's hair cut today at the Salon inside the Hilliard Walmart in Ohio. I have to give the biggest shout out to MisZ Jala! She gave my son the best haircut he has ever had! She has the sweetest most empathetic soul. We really truly enjoyed our experience there not only because she did an excellent job and is a pro but because of the person she is! We were truly blessed to come across someone like her. She takes pride in her work and wants to make sure she does the best job possible and leaves the customer truly happy with the best experience they've had at a hair salon. I'll never forget her and how awesome she is! Highly recommend her! Please get your hair needs taken care of by her!

Yvette Derden
12/21/2024
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/19/2024
Great hair cut !!!

Linda at Walton location is the best!!! I had a stroke a few years back and I have a little trouble styling with my left hand. SO I need a style that I can comb and it falls in to place and looks Great. Linda give that to me each time.💕

Frequently Asked Questions about Smartstyle

What is Smartstyle's Revenue?
Smartstyle generates approximately $613M in annual revenue. With 1,930 employees, that's $317,800 per employee.
What does Smartstyle do?
SmartStyle is a full-service hair salon inside Walmart that provides the hairstyle you want at an affordable price. Get a quality haircut and color at a salon near you.
How fast is Smartstyle growing?
Smartstyle has declined by 13.6% in the last 6 months according to traffic data. employee count has changed by 7% year over year.
How do people interact with Smartstyle?
When visiting Smartstyle, visitors view an average of 2.1 pages per visit, and spend around 2:24 on the site, and the bounce rate is 55.7%.
How do people find Smartstyle?
450.8K (169%) find them through organic search.
Who uses Smartstyle?
Smartstyle's top market is United States with 252.3K visitors (94.7%). Canada is 2nd with 12.2K (4.6%). Puerto Rico is 3rd with 757 (0.3%).
What technologies does Smartstyle use?
Smartstyle uses 14 technologies across their website including Fonts, Privacy & Consent, Email Marketing. Key technologies include Adobe Fonts, Google Fonts, Cookiebot, Klaviyo.
Who are Smartstyle's competitors?
Smartstyle's main competitors include Runnings Supply, Wedding Day Diamonds, Tai Apparel, Best Pizza Minneapolis, Swannies. These companies operate in similar markets and compete for the same customer base.
What do customers think of Smartstyle?
Smartstyle has a Trustpilot score of 2.5 out of 5 (2 stars) based on 29 customer reviews.

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How to contact Smartstyle?

What are Smartstyle's key pages?

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About smartstyle.com

SmartStyle is a full-service hair salon inside Walmart that provides the hairstyle you want at an affordable price. Get a quality haircut and color at a salon near you.

Company Overview

smartstyle.com
Website
food_and_drink
Industry
#259,261
Global Rank
161.5K
Monthly Visitors
14
Technologies

smartstyle.com Key Pages

Contact smartstyle.com

Technology Stack

smartstyle.com uses 14 technologies across their website including Adobe Fonts, Google Fonts, Cookiebot, Klaviyo, and more.

Fonts

Adobe Fonts, Google Fonts

Privacy & Consent

Cookiebot

Email Marketing

Klaviyo

Advertising

DoubleClick Floodlight, Microsoft Ads, Google Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Web Standards

Twitter Cards, PWA

Traffic & Audience

161.5K
Monthly Visits
54%
Bounce Rate
2.3
Pages/Visit
1:20
Avg. Duration

smartstyle.com receives approximately 161.5K monthly visitors and ranks #259,261 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:20 on the site.

The majority of smartstyle.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is smartstyle.com?
SmartStyle is a full-service hair salon inside Walmart that provides the hairstyle you want at an affordable price. Get a quality haircut and color at a salon near you.
What technologies does smartstyle.com use?
smartstyle.com uses 14 technologies including Adobe Fonts, Google Fonts, Cookiebot, and 8 more. View the full tech stack analysis above.
How do I contact smartstyle.com?
You can contact smartstyle.com through their contact page.
What are smartstyle.com's social media accounts?
smartstyle.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is smartstyle.com hiring?
Check smartstyle.com's careers page for current job openings and opportunities.
How popular is smartstyle.com?
smartstyle.com receives approximately 161.5K monthly visitors and ranks #259,261 globally.

Related Searches

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This page provides publicly available information about smartstyle.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smartstyle.com directly at https://smartstyle.com.