supercuts.com
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Supercuts.com: The $2.5B Haircut Machine
How a legacy brand built a digital fortress in the $60B salon industry
While Silicon Valley chases AI unicorns, Supercuts quietly built a $2.5B empire by mastering the unsexy reality of digital-physical hybrid commerce. They don't just cut hair—they've engineered a 1.4M monthly visit funnel that turns 'haircut near me' searches into salon appointments with ruthless efficiency.
"They own the 'near me' moment—turning 94,450 monthly haircut searches into salon appointments before competitors even load their pages."
The Search Moat
Supercuts dominates with 85,740 monthly searches for their brand name alone. They've weaponized local SEO so effectively that 'supercuts near me' captures 5,350 monthly searches—proving brand loyalty in an industry where 70% of customers switch salons yearly. Their 255,292 backlinks create a fortress that local competitors can't breach.
The Digital-Physical Flywheel
Their 55% organic traffic isn't accidental—it's engineered through 19 technologies including Tailwind CSS, Vite, and PWA architecture. The 'Check In Online' feature reduces friction, while their social presence (TikTok, YouTube, Instagram) creates a content loop that feeds the search engine. This isn't a salon with a website; it's a tech platform that happens to cut hair.
The Trustpilot rating of 2.6/5 from 569 reviews reveals the brutal reality of scale. While they master digital acquisition, the in-salon experience struggles with consistency across 7,998 employees. This is the classic scale paradox: perfect the funnel, compromise the experience.
- Owns 85,740 monthly branded searches—unprecedented brand recall in services
- 55% organic traffic proves SEO mastery in a hyper-local business
- PWA + Vite stack enables sub-3-second mobile experience for appointment booking
- 255K backlinks create an impenetrable local SEO moat
The Silent Tech Giant in Plain Sight
Supercuts proves that in service businesses, digital moats beat physical expansion. They've built a $2.5B engine that turns search intent into revenue—while most salons still rely on walk-ins and word-of-mouth.
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5 keywordsHow is Supercuts's SEO?
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Meta Tags
Haircuts | Supercuts Hair Salon | Haircuts Near Me | Check In Online | Supercuts
Haircuts for men and women. Find your hairstyle, see wait times, check in online to a hair salon near you, get that amazing haircut and show off your new look.
Haircuts | Supercuts Hair Salon | Haircuts Near Me | Check In Online
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Supercuts
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Reviews (20)
Supercuts in waxahachie is great…
Supercuts in waxahachie is great Angelica is a great hairstylist and always does my hair perfect. She is always friendly and positive
avocado conditioner
avocado conditioner
Highly Recommend Sondra
If you're looking for a hairstyle you will love, go see Sondra at Supercuts on MacArthur Road in Whitehall, Pa! I'm happy to say that she has been my stylist for many years. She listens to what you would like done, and then she brings it to life. She truly loves what she does, and it shows! I highly recommend Sondra! She is absolutely wonderful!
Brande the manager of Supercuts in…
Brande the manager of Supercuts in Roanoke TX did an amazing job with my three year old grandson who can't sit still. She kept him still got him fixed up and surprisingly super fast. I was so impressed and satisfied I went and got my husband and sure enough he was super pleased. Thank you Brande get used to us u won our business and my husband is so picky and hard to please and he is impressed! Awesome and and amazing
Hind is Amazing
Hind is Amazing! I have been to other stylists over the past several years, but Hind knows my hair and gives me the best cuts and highlites over anyone else. She's the only one I trust.
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About supercuts.com
Haircuts for men and women. Find your hairstyle, see wait times, check in online to a hair salon near you, get that amazing haircut and show off your new look.
Company Overview
supercuts.com Social Media
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Phone Numbers
Technology Stack
supercuts.com uses 19 technologies across their website including Adobe Fonts, Google Fonts, Amazon Web Services, AWS CloudFront, Cookiebot, and more.
Fonts
Adobe Fonts, Google Fonts
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
Cookiebot
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Traffic & Audience
supercuts.com receives approximately 1.4M monthly visitors and ranks #43,848 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:10 on the site.
The majority of supercuts.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about supercuts.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit supercuts.com directly at https://supercuts.com.