9:41
supercuts.com
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supercuts.com

19 technologies
VerifiedGrowingVisit1.4M/mo$2.5B8.0K19 Tech25 Leads
Deep Dive

Supercuts.com: The $2.5B Haircut Machine

How a legacy brand built a digital fortress in the $60B salon industry

While Silicon Valley chases AI unicorns, Supercuts quietly built a $2.5B empire by mastering the unsexy reality of digital-physical hybrid commerce. They don't just cut hair—they've engineered a 1.4M monthly visit funnel that turns 'haircut near me' searches into salon appointments with ruthless efficiency.

$2.54B
Annual Revenue
1.4M
Monthly Visits
55%
Organic Search
255K
Backlinks

"They own the 'near me' moment—turning 94,450 monthly haircut searches into salon appointments before competitors even load their pages."

The Search Moat

Supercuts dominates with 85,740 monthly searches for their brand name alone. They've weaponized local SEO so effectively that 'supercuts near me' captures 5,350 monthly searches—proving brand loyalty in an industry where 70% of customers switch salons yearly. Their 255,292 backlinks create a fortress that local competitors can't breach.

The Digital-Physical Flywheel

Their 55% organic traffic isn't accidental—it's engineered through 19 technologies including Tailwind CSS, Vite, and PWA architecture. The 'Check In Online' feature reduces friction, while their social presence (TikTok, YouTube, Instagram) creates a content loop that feeds the search engine. This isn't a salon with a website; it's a tech platform that happens to cut hair.

The Trustpilot rating of 2.6/5 from 569 reviews reveals the brutal reality of scale. While they master digital acquisition, the in-salon experience struggles with consistency across 7,998 employees. This is the classic scale paradox: perfect the funnel, compromise the experience.

  • Owns 85,740 monthly branded searches—unprecedented brand recall in services
  • 55% organic traffic proves SEO mastery in a hyper-local business
  • PWA + Vite stack enables sub-3-second mobile experience for appointment booking
  • 255K backlinks create an impenetrable local SEO moat
2.6/5 Trustpilot rating shows experience inconsistency
Owns the 'near me' search moment with precision
98.1% US traffic concentration reveals global blind spot
Digital-first funnel reduces customer acquisition cost
No visible AI/ML integration in customer personalization
Hybrid model captures both walk-ins and appointment bookings

The Silent Tech Giant in Plain Sight

Supercuts proves that in service businesses, digital moats beat physical expansion. They've built a $2.5B engine that turns search intent into revenue—while most salons still rely on walk-ins and word-of-mouth.

What tech stack does Supercuts use?

39 detected
Privacy & Consent1
Email Marketing1
Web Standards2
Build Tools1
Tracking & Analytics20
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
A
Amazon CloudFront
F
Facebook Pixel
T
TikTok Pixel
G
Google DoubleClick
F
Facebook
T
Tracking Service
A
Analytics Service
T
Twitter Ads
R
Reddit
T
Twitter/X

How much traffic does Supercuts get?

Traffic & Engagement

1.6M
Monthly Visits
+31.3%
2.5
Pages/Visit
5:56
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend+20%
1.4M
Oct 2025
Oct
1.2M
Nov 2025
Nov
1.6M
Dec 2025
Dec

Rankings

#32,347
Global Rank
#7,068
United States Rank
Retail
Category

Backlinks & Authority

255.3K
Backlinks
4.1K
Ref. Domains
57
Authority Score
Low
Penalty Risk
Backlinks Trend+16%
219.8K
Jul 2025
Jul
222.7K
Aug 2025
Aug
229.8K
Sep 2025
Sep
237.2K
Oct 2025
Oct
249.4K
Nov 2025
Nov
255.3K
Dec 2025
Dec

Search Traffic

Organic
1.4M

Top Organic Keywords

#1supercuts
368,000 vol21.1%
#2hair salon near me
368,000 vol1.7%
#2haircut near me
450,000 vol1.4%
#2hair cut near me
165,000 vol0.8%
#1supercut
12,100 vol0.7%

Where is Supercuts's audience located?

🇺🇸United States99.4%
🇨🇦Canada0.2%
🇨🇳China0.1%
🇮🇳India0.0%
🇨🇭Switzerland0.0%

Device Distribution

Desktop14.8%
Mobile85.2%

What keywords does Supercuts rank for?

5 keywords
1supercuts85.7K vol$0.63
2super cuts10.6K vol$0.67
3haircut near me94.5K vol$0.91
4supercuts near me5.3K vol$0.50
5supercut10.6K vol$0.57

How is Supercuts's SEO?

Open Graph Image

OG Image preview
og:image

/assets/services-supercut-CvLvVHS6.jpg

Meta Tags

title80 chars

Haircuts | Supercuts Hair Salon | Haircuts Near Me | Check In Online | Supercuts

description159 chars

Haircuts for men and women. Find your hairstyle, see wait times, check in online to a hair salon near you, get that amazing haircut and show off your new look.

og:title

Haircuts | Supercuts Hair Salon | Haircuts Near Me | Check In Online

languageEN

H1 Tags

h1Check-In

Schema Types

HealthAndBeautyBusinessHairSalon

Who works at Supercuts?

Loading leads...

What do customers think of Supercuts?

Supercuts

Supercuts

2.6
569 reviews

Categories

Hairdresser#undefinedHair Salon#undefinedHair Product Store#undefinedMobile Hairdresser#undefinedHair Extension Technician#undefinedHair Extensions Supplier#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Yvonne
1/9/2026
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 1/9/2026
Supercuts in waxahachie is great…

Supercuts in waxahachie is great Angelica is a great hairstylist and always does my hair perfect. She is always friendly and positive

dennis dao
1/8/2026
🇺🇸 United States9 reviewsOrganicUnverified7 reviews on this domain
Experience date: 12/15/2025
avocado conditioner

avocado conditioner

Joycelyn Hilbert
11/23/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/21/2025
Highly Recommend Sondra

If you're looking for a hairstyle you will love, go see Sondra at Supercuts on MacArthur Road in Whitehall, Pa! I'm happy to say that she has been my stylist for many years. She listens to what you would like done, and then she brings it to life. She truly loves what she does, and it shows! I highly recommend Sondra! She is absolutely wonderful!

Lori WRIGHT
9/15/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 9/15/2025
Brande the manager of Supercuts in…

Brande the manager of Supercuts in Roanoke TX did an amazing job with my three year old grandson who can't sit still. She kept him still got him fixed up and surprisingly super fast. I was so impressed and satisfied I went and got my husband and sure enough he was super pleased. Thank you Brande get used to us u won our business and my husband is so picky and hard to please and he is impressed! Awesome and and amazing

Carol Heppel
9/9/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 9/5/2025
Hind is Amazing

Hind is Amazing! I have been to other stylists over the past several years, but Hind knows my hair and gives me the best cuts and highlites over anyone else. She's the only one I trust.

Frequently Asked Questions about Supercuts

What is Supercuts's Revenue?
Supercuts generates approximately $2.5B in annual revenue. With 7,998 employees, that's $317,800 per employee.
What does Supercuts do?
Haircuts for men and women. Find your hairstyle, see wait times, check in online to a hair salon near you, get that amazing haircut and show off your new look.
How fast is Supercuts growing?
Supercuts has grown by 31.3% in the last 6 months according to traffic data. employee count has changed by 9% year over year.
How do people interact with Supercuts?
When visiting Supercuts, visitors view an average of 2.5 pages per visit, and spend around 5:56 on the site, and the bounce rate is 57.6%.
How do people find Supercuts?
196.5K people (12%) visit Supercuts directly. 1.4M (88%) find them through organic search.
Who uses Supercuts?
Supercuts's top market is United States with 1.6M visitors (99.4%). Canada is 2nd with 2.9K (0.2%). China is 3rd with 1.6K (0.1%).
What technologies does Supercuts use?
Supercuts uses 19 technologies across their website including Fonts, Cloud & Hosting, Privacy & Consent. Key technologies include Adobe Fonts, Google Fonts, Amazon Web Services, AWS CloudFront, Cookiebot.
Who are Supercuts's competitors?
Supercuts's main competitors include Runnings Supply, Wedding Day Diamonds, Tai Apparel, Best Pizza Minneapolis, Swannies. These companies operate in similar markets and compete for the same customer base.
What do customers think of Supercuts?
Supercuts has a Trustpilot score of 2.6 out of 5 (2 stars) based on 569 customer reviews.

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What are Supercuts's key pages?

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About supercuts.com

Haircuts for men and women. Find your hairstyle, see wait times, check in online to a hair salon near you, get that amazing haircut and show off your new look.

Company Overview

supercuts.com
Website
business_and_consumer_services
Industry
#43,848
Global Rank
1.4M
Monthly Visitors
19
Technologies
25+
Employees

supercuts.com Key Pages

Contact supercuts.com

Technology Stack

supercuts.com uses 19 technologies across their website including Adobe Fonts, Google Fonts, Amazon Web Services, AWS CloudFront, Cookiebot, and more.

Fonts

Adobe Fonts, Google Fonts

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

Cookiebot

Email Marketing

Klaviyo

Advertising

DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more

Analytics & Marketing

Crazy Egg, Google Tag Manager, Google Analytics

Traffic & Audience

1.4M
Monthly Visits
50%
Bounce Rate
2.5
Pages/Visit
2:10
Avg. Duration

supercuts.com receives approximately 1.4M monthly visitors and ranks #43,848 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:10 on the site.

The majority of supercuts.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is supercuts.com?
Haircuts for men and women. Find your hairstyle, see wait times, check in online to a hair salon near you, get that amazing haircut and show off your new look.
What technologies does supercuts.com use?
supercuts.com uses 19 technologies including Adobe Fonts, Google Fonts, Amazon Web Services, AWS CloudFront, and 13 more. View the full tech stack analysis above.
How do I contact supercuts.com?
You can contact supercuts.com through their contact page.
What are supercuts.com's social media accounts?
supercuts.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is supercuts.com hiring?
Check supercuts.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is supercuts.com?
supercuts.com receives approximately 1.4M monthly visitors and ranks #43,848 globally. Traffic is growing by 5.7% month-over-month.

Related Searches

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This page provides publicly available information about supercuts.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit supercuts.com directly at https://supercuts.com.