smata.co.nz
smata.co.nz
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Smata: The Stealth Giant in NZ EdTech
How a 68-person team built a $9.5M revenue powerhouse with zero public traffic data
In the noisy world of global EdTech, Smata.co.nz operates with the quiet confidence of a company that doesn't need to shout. With 68 employees and $9.5M in revenue, they've built a revenue-per-employee ratio that would make most SaaS founders jealous.
"Smata proves that in B2B EdTech, revenue speaks louder than traffic."
The B2B EdTech Playbook
While consumer EdTech companies obsess over user acquisition costs and viral loops, Smata has taken the enterprise route. Their 68-person team suggests a focused B2B model—likely serving educational institutions or corporate training programs. The $9.5M revenue indicates they're not just surviving; they're scaling through institutional contracts, not consumer subscriptions.
The Invisible Growth Engine
Here's what's fascinating: zero public traffic data. This isn't a technical glitch—it's a strategic choice. Smata likely operates through direct sales, partner channels, and institutional relationships. Their growth happens in boardrooms and RFPs, not through SEO and paid ads. This is the classic enterprise playbook: invisible to the public web, but deeply embedded in education systems.
Bevan Holloway, Smata's founder, has built what appears to be a classic vertical SaaS play in the education space. The company's structure suggests they've found product-market fit in a specific niche—likely assessment tools, learning management, or educational content delivery. With no funding information listed, they're either bootstrapped or have taken minimal outside capital, which explains their focus on profitability over vanity metrics.
- Enterprise-first model: Revenue without public traffic is the ultimate validation
- Capital efficiency: $9.5M from 68 people suggests strong unit economics
- Channel strategy: Institutional sales beat consumer acquisition costs
- Founder-led: Bevan Holloway represents the classic NZ tech entrepreneur archetype
The Quiet Giant of NZ EdTech
Smata represents the antithesis of growth-at-all-costs startups—profitable, focused, and invisible to the noise.
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About smata.co.nz
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smata.co.nz receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about smata.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smata.co.nz directly at https://smata.co.nz.