smoobu.com
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Smoobu: The Bootstrapped Powerhouse of Short-Term Rentals
How a German PMS is quietly dominating a $100B industry with 80 employees and $20M revenue.
While Silicon Valley chases AI unicorns, a Berlin-based startup is quietly building a $20M revenue machine in the unglamorous world of property management. Smoobu isn't just another booking tool—it's a strategic weapon for the 881,000 hosts who visit monthly to manage chaos.
"Smoobu proves that in the $100B vacation rental market, you don't need to be a unicorn to win—you just need to be indispensable."
The Traffic Paradox
Here's the anomaly: 60% of Smoobu's traffic comes directly, not through SEO. In an industry obsessed with content marketing, Smoobu's users type 'smoobu.com' into their browser like a habit. That's not acquisition—that's retention. The 31% organic search traffic is dominated by high-intent keywords like 'booking extranet' (147K monthly searches), where Smoobu positions itself as the alternative to Booking.com's own tools.
The Silent Acquisition Engine
Their keyword strategy reveals a masterclass in competitive displacement. They rank for 'pricelabs' (39K searches) and 'booking' (8.3M searches)—terms owned by billion-dollar competitors. Instead of fighting for brand awareness, Smoobu intercepts users already searching for solutions, converting them through a 4.1/5 Trustpilot score that speaks louder than any ad campaign.
The tech stack tells a story of pragmatic engineering. WordPress and PHP suggest a focus on rapid iteration over bleeding-edge architecture. Tailwind CSS and Bootstrap power a UI that prioritizes function over flash. This isn't a startup burning VC on React rewrites—it's a team shipping features that property managers actually use, backed by 1.2 million backlinks that Google can't ignore.
- Channel Manager + PMS + Guest Communication in one platform
- Dominates 'booking extranet' search category (147K monthly searches)
- 60% direct traffic indicates strong brand loyalty and daily usage
- 80 employees generating $252K revenue per employee—high efficiency
The Unsexy Unicorn
Smoobu wins by being the operating system for the $100B vacation rental market—profitable, focused, and indispensable to hosts who need reliability over hype.
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The All-In-One Software for Vacation Rental Management
Simplify your short-term rental business with our Channel Manager, Property Management System (PMS), Guest Communication, and more!
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Reviews (20)
Customer Support
Mr. Kevin and his colleagues at Smoobu customer support are true professionals and well represent their company. Kevin is a very knowledgable individual who not only provides excellent technical support but most importantly is focused on finding solutions. He stays with the customer, guides them through the process and has amazing follow-up.
Hi Stelios, thank you very much for your review! We really appreciate your feedback. At Smoobu, we make it our mission to deliver top-notch, solution-focused support and we’re glad to see Kevin and the team are hitting the mark! Best, Rosario from Smoobu
Smoobu is brilliant
Smoobu is brilliant! I´ve been using it for a few years (changed over from a more expensive and way too complicated one for the type of small guesthouse that I have) and am completely happy! Their customer service is extremely quick, incredibly helpful and efficient AND ARE ACTUAL HUMAN BEINGS!! They have a web design platform that free as part of my plan - so I am now switching website over to reduce my costs further. The platform is easy to use and has nice design features. I 100% recommend them
Hey Kevin, Thank you for the lovely feedback! We’re so happy to hear that Smoobu has been a great match for your guesthouse, and we’re grateful for the opportunity to support your business's growth. Best, Maria from Smoobu
We wouldn't go anywhere else!
We have worked with Smoobu since founding our bespoke holiday let company over 6 years ago. The support and cost are a big factor for us and it's super. We love the way they are open to suggestions to improve what they offer and are adding beneficial updates all the time. For us as a small company, the cost and value is huge and we wouldn't go anywhere else. Managing our portfolio on all the OTA's is pretty seamless and we cannot recommend them highly enough
Hey Jacqui! thank you for sharing your experience with us :) We’re glad to hear that hosting feels easier with Smoobu, and we’re really grateful for the opportunity to support your business's growth. Best, Rosario from Smoobu
Excellent channel manager for our A-frame chalets!
We are using smoobu for over a year now, running our 2 mountain A-frame chalets. We’ve never experienced any issue with it, it is very straightforward, easy to use, everything is in sync: prices, availability, our guests are doing check-in online! A pure pleasure so far! ☀️
Hey, thank you for sharing your experience with us! We’re glad to hear that hosting feels easier with Smoobu, and we’re grateful for the opportunity to support your business's growth :) Best, Simon from Smoobu
Top Software and great Customer Service…
Top Software and great Customer Service 🙏 Thank you Smoobu Team
Hi, thank you very much for your review! We truly appreciate your feedback and we’re glad to hear that you’re enjoying our product. We’re also very proud of our support team. Best, Simon from Smoobu
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About smoobu.com
Simplify your short-term rental business with our Channel Manager, Property Management System (PMS), Guest Communication, and more!
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smoobu.com uses 11 technologies across their website including PHP, WordPress, Cloudflare, and more.
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smoobu.com receives approximately 881.4K monthly visitors and ranks #62,461 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:50 on the site.
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This page provides publicly available information about smoobu.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smoobu.com directly at https://smoobu.com.