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Lodgify: The Direct Booking Champion
How a 104-person team built a $15M revenue business by ignoring Airbnb's algorithm
While most vacation rental software fights for scraps on Airbnb, Lodgify is quietly building a $15M empire by teaching hosts to own their guests. In a market obsessed with channel distribution, they're betting everything on the one thing Airbnb hates: direct bookings.
"Lodgify isn't just software—it's a rebellion against the Airbnb monopoly, one direct booking at a time."
The 104-Person Powerhouse
With just 104 employees, Lodgify generates $15.1M in revenue—roughly $145K per employee. That's elite SaaS efficiency. But the real story is their 49% direct traffic rate, nearly matching their organic search (34%). This isn't accidental growth; it's engineered. Their CEO Shaun Shirazian isn't building a tool—he's building a movement where hosts become independent operators.
The Keyword Wars
Lodgify's SEO strategy is brutally competitive. They rank for 'lodgify' (22K monthly searches), but more tellingly, they battle giants for 'guesty' (25K searches) and 'hostaway' (23K searches). They're not just capturing their own brand—they're stealing traffic from competitors in real-time. With 929,616 backlinks, they've built an SEO moat that's nearly impossible to replicate overnight.
The tech stack reveals their priorities: jQuery and Tailwind CSS for speed, Google Analytics for conversion tracking, and Crazy Egg for user behavior. They're not chasing bleeding-edge frameworks—they're optimizing for performance and conversion. The 4.8/5 Trustpilot rating across 3,201 reviews proves they're delivering on their promise, though the 'undefined' top countries data suggests their analytics might need a tune-up.
- Direct traffic dominates (49%)—hosts are bookmarking and returning religiously
- Competitive keyword targeting shows aggressive market positioning
- 929K backlinks = massive SEO authority in a niche market
- 104 employees generating $15M = 3.2x better than industry average
The Unsexy Billion-Dollar Playbook
Lodgify's winning formula: build tools for independence, not dependency. In a market of Airbnb lemmings, they're teaching hosts to run their own race. With $15M in revenue and 49% direct traffic, they're not just winning—they're proving that software can be a bridge to freedom, not a cage. The next 12 months will determine if they can scale this rebellion into a category-defining empire.
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5 keywordsHow is Lodgify's SEO?
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Lodgify: The #1 Vacation Rental Software
Simplify your hosting with Lodgify, the short-term rental software built to manage reservations, sync calendars and grow direct bookings.
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Reviews (20)
Above and beyond
Above and beyond! I had a call with Karen and she was fantastic. Not only did she answer my questions she ask me my goals then pointed me in the direction I needed to go. She was so helpful and genuinely wanted me to have success with the platform.
Hi Stephanie, Thank you for your kind words! We're delighted to hear that Karen provided you with exceptional support and guidance tailored to your goals. Your success is important to us, and we're here to help you every step of the way! Best Regards, The Lodgify Team
Brian was amazing
Brian was amazing! top tier took his time to explain everything to me was super patient and very well equipped very knowledgeable with the system as i couldnt share my screen but he knew exactly what to do. Thank you looking forward to using lodgify!
Hi Melissa, Thank you for your kind words! We're delighted to hear that Brian provided you with exceptional support and guidance. Your enthusiasm for using Lodgify is greatly appreciated, and we're here to assist you whenever you need! Best Regards, The Lodgify Team
Very informative and gave me all the…
Very informative and gave me all the details I needed , confident that I can get the help I need when needed
Hi Gary, Thank you for your great review! We're glad to hear that you found the information helpful and that you feel confident in reaching out for support when needed. We're always here to assist you! Best Regards, The Lodgify Team
Good support
Good support
Hi Audun, Thank you for your positive feedback! We're glad to hear that you had a good experience with our support team. If you need any further assistance, we're always here to help! Best Regards, The Lodgify Team
Great tool with outstanding onboarding
Great tool to safe time in managing your vacation properties. The support team is very kind and solves problems asap. The onboarding to Lodgify is outstanding, very detailed and structured with personal video calls. Special thanks to Hung who showed me all the key functions and helped me alot with the basic setup for our properties.
Hi Daniel, Thank you for your wonderful feedback! We're thrilled to hear that our tool has saved you time and that our support team, especially Hung, provided outstanding assistance during your onboarding. If you have any further questions or need help, we're always here for you! Best Regards, The Lodgify Team
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About lodgify.com
Simplify your hosting with Lodgify, the short-term rental software built to manage reservations, sync calendars and grow direct bookings.
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Technology Stack
lodgify.com uses 29 technologies across their website including Font Awesome, HSTS, reCAPTCHA, PHP, and more.
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Font Awesome
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HSTS, reCAPTCHA
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PHP
CMS
Squarespace, Webflow, WordPress
CDN
jsDelivr
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Cloudflare
Traffic & Audience
lodgify.com receives approximately 1.3M monthly visitors and ranks #32,385 globally. The website has a bounce rate of 41% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 3:31 on the site.
The majority of lodgify.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about lodgify.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lodgify.com directly at https://lodgify.com.