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Smplicare: The Anti-Complexity Elder Tech Play
A 10-person team generating $1.4M by simplifying health tech for seniors
While Silicon Valley chases AI hype, Smplicare quietly built a $1.4M business solving the most unsexy problem in tech: making health tools usable for seniors. Their secret? Radical simplicity.
"They didn't build tech for seniors. They built tech WITH seniors."
The Untapped $4T Opportunity
Smplicare targets the 1 in 3 seniors over 65 who experience falls annually—a problem costing the healthcare system billions. While competitors add features, they subtract complexity. Their health coaching platform strips away digital noise, leaving only what actually helps users stay independent. This isn't elder tech; it's tech that respects aging.
The 10-Person Powerhouse
With just 10 employees, Smplicare generates $1.4M in revenue—that's $140K per employee, a metric that would make most SaaS startups blush. Their lean team includes a Consumer Insights Analyst and UX Designer embedded in senior communities. This isn't a remote-first startup; it's a field-tested operation where product decisions come from living rooms, not boardrooms.
The tech stack reveals their philosophy: jQuery over React, Tailwind over complex frameworks, Lottie for lightweight animations. They're not chasing the latest trends—they're choosing tools that work reliably on older devices and slower connections. Every technology decision serves the user, not the engineering resume.
- Revenue-per-employee ratio of 140K (exceptional for early-stage)
- Senior co-design methodology baked into product development
- Fall prevention as wedge into broader aging-in-place market
- Low-tech stack prioritizing reliability over novelty
The Real Innovation Isn't Tech—It's Empathy
Smplicare proves that building WITH your users, not just FOR them, creates businesses that scale both impact and revenue.
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Smplicare is your guide to ageing well. We simplify technology to enrich your everyday life, with straightforward and supportive health coaching.
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About smplicare.com
Smplicare is your guide to ageing well. We simplify technology to enrich your everyday life, with straightforward and supportive health coaching.
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smplicare.com uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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YouTube Embed
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Font Awesome, Google Fonts
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cdnjs, unpkg, jsDelivr
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Amazon S3, Cloudflare
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Klaviyo
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smplicare.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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