smtp.com
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SMTP.com: The 20-Year Veteran of Email Delivery
A $5.6M revenue, 48-person team quietly powers the internet's inbox infrastructure
In an era of hyper-growth startups chasing unicorn valuations, SMTP.com is a fascinating anomaly: a 20+ year veteran with just 48 employees generating $5.6M in revenue. They're not trying to be everything to everyone—they're just trying to get your email to the inbox, reliably.
"SMTP.com proves that in email infrastructure, scale isn't everything—trust and deliverability are."
The Traffic Paradox
With 99,524 monthly visits and a global rank of #374,361, SMTP.com isn't winning on SEO. Yet 43% of traffic is direct—meaning developers and businesses type 'smtp.com' directly into their browser. That's brand recognition in a niche where trust is currency. The catch? 13% of their traffic comes from keywords they don't even rank for, like 'mailtrap'—a competitor's brand term.
The Developer Dilemma
Their top keyword is 'smtp' with 109,710 monthly searches—pure utility, zero brand intent. Developers search for a protocol, not a vendor. This is SMTP.com's core challenge: they're the plumbing, not the faucet. But with 45% organic traffic, they're still winning the visibility game for the most valuable search term in their industry.
The Trustpilot rating tells a different story. At 2.4/5 from 69 reviews, it's a red flag that demands investigation. In email delivery—where a single failed campaign can cost thousands—this suggests either a pricing disconnect, support gaps, or the classic problem of attracting non-technical users to a developer tool.
- 20+ years of expertise translates to infrastructure stability that new entrants can't match
- Direct traffic (43%) indicates strong brand recall in a crowded market
- Low employee-to-revenue ratio ($117K/employee) suggests lean, efficient operations
- The 2.4/5 Trustpilot score is a critical vulnerability that needs addressing
The Infrastructure Play
SMTP.com is a profitable, focused email relay provider that prioritizes reliability over growth hype. For founders building email-dependent products, this is the unsexy infrastructure that just works—if you can stomach the support concerns.
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https://www.smtp.com/wp-content/uploads/2021/01/Home-page.jpg
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SMTP Email Delivery & Transactional Email API | SMTP.com
Boost inbox delivery with SMTP’s trusted email relay and API. Scalable, secure, and backed by 20+ years of expertise. Start sending emails today!
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Reviews (20)
Venterra Realty
My organization, a medium-sized company called Venterra, used SMTP.com as our external email sending provider for many years without incident. They offer great reporting, a simple but powerful UI, competitive rates, and prompt, knowledgeable support. As an infrastructure engineer with 20 years of experience, I would recommend their service to any small to medium-sized company. No fuss, no hassle, 10/10 stars.
SMTP Working good now
There were some kinks in the beginning, but they helped me resolve them. Working like a charm now.
Works well.
Works well. Never had an issue were I needed to reach out, so no news is good news!
Smooth experience
The set-up process was very smooth and straight forward with wonderful assistance from their team. I average around 600+ emails monthly as someone who frequently communicates with clients and sends out financial statements. I have had no problems to date with their services.
Works well
Works well. We rarely have a problem and the service is not to expensive.
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About smtp.com
Boost inbox delivery with SMTP’s trusted email relay and API. Scalable, secure, and backed by 20+ years of expertise. Start sending emails today!
Company Overview
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Technology Stack
smtp.com uses 23 technologies across their website including Font Awesome, PHP, Contentful, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
Contentful, WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
smtp.com receives approximately 99.5K monthly visitors and ranks #374,361 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:29 on the site.
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This page provides publicly available information about smtp.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smtp.com directly at https://smtp.com.