sname.org
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SNAME: The Unsung Titan of Marine Tech
How a 77-person society generates $20M+ serving a niche industry
While Silicon Valley chases AI hype, a quiet giant in marine engineering is quietly dominating its niche. SNAME.org isn't a flashy startup—it's a 77-person organization generating $20.4M annually by serving the world's most critical, yet invisible, industry: maritime technology.
"SNAME proves that in B2B, depth of expertise beats breadth of audience every single time."
The Community Engine
With 73.7% of traffic coming from 'undefined' (likely the US maritime corridor), SNAME has built an unbreakable moat. Their 51% direct traffic share—nearly double their organic search—reveals a community that doesn't just visit; they belong. This isn't a website people stumble upon; it's a destination for naval architects, marine engineers, and shipbuilders who need standards, textbooks, and certification.
The Textbook Monopoly
The keyword data tells a fascinating story. 'SNAME textbook distributor' and 'does sname send textbooks from rrd mt vernon' aren't just queries—they're evidence of a captive audience. When your community searches for 'Keith Lilley SNAME' (220 monthly volume), you've achieved what every B2B founder dreams of: becoming the default search term in your industry.
The tech stack reveals a pragmatic, no-nonsense approach. They're not chasing Web3 or blockchain; they're using jQuery, Bootstrap, and Tailwind CSS—proven tools that work. Their social presence spans Twitter, Facebook, LinkedIn, and Instagram, but notice what's missing: TikTok, Snapchat, or any Gen-Z platform. They know exactly who their audience is and where to find them.
- Revenue-per-employee: ~$265K (exceptional for a non-tech nonprofit)
- Direct traffic dominance (51%) signals brand authority most companies would kill for
- Textbook distribution creates a physical touchpoint in a digital world
- Niche keywords with 200+ monthly volume show deep industry penetration
The Anti-Startup Success Story
SNAME proves that in B2B, serving a specific community with deep expertise beats chasing scale. Their $20M revenue on 31K monthly visits shows that quality of traffic matters infinitely more than quantity. For founders building in niche industries: look here for your playbook.
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We Represent: | SNAME
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Society of Naval Architects and Marine Engineers
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About sname.org
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Technology Stack
sname.org uses 11 technologies across their website including Font Awesome, HSTS, Drupal, and more.
Fonts
Font Awesome
Security
HSTS
CMS
Drupal
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
UI Libraries
DaisyUI
Traffic & Audience
sname.org receives approximately 31.9K monthly visitors and ranks #715,882 globally. The website has a bounce rate of 48% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 16:27 on the site.
The majority of sname.org's traffic comes from undefined, undefined, .
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