Snapworx.com is a $0.4M revenue company pulling 582K monthly visits—yet 77% of that traffic comes directly to their login page. This isn't a growth story; it's a dependency story. They're the invisible plumbing behind Brightree's patient resupply software, and their metrics reveal a classic enterprise trap.

"When 77% of your traffic is direct logins, you're not building a brand—you're maintaining a utility."

The social profiles tell the same story. All links point to Brightree's corporate accounts, not Snapworx's own brand. The 'about' page likely exists in name only. With Brett Parker (Director of Finance and Analytics) as the only named executive, this isn't a company—it's a product line. The privacy policy redirects to ResMed, confirming they're a subsidiary or white-label solution. This isn't criticism; it's diagnosis. Snapworx isn't failing—it's fulfilling its intended purpose as a utility layer. But for founders and investors, this is a masterclass in what NOT to build: a dependency without a moat.

• 77% direct traffic = captive audience, not growth
• 3% organic = zero brand building
• $0.4M revenue with 5 employees = services, not scalable SaaS
• Tech stack is 5+ years outdated
• No independent social presence