snowball.money
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Snowball Money: The Web3 Identity Layer
Turning crypto wallets into human-readable identities, but is the traction there?
In a world of 0x1234...5678, Snowball Money bets that your crypto identity should be as simple as your name. They are building a modular naming service that transforms complex wallet addresses into recognizable identities, but the early metrics suggest they're still in the snowball phase, not an avalanche.
"Snowball is solving a massive UX problem in crypto, but they're currently shouting in a crowded room of ENS clones."
The Product-Market Fit Gap
With only 6,914 monthly visits and a global rank hovering around #2.9M, Snowball is far from mainstream adoption. The 76% direct traffic share is a double-edged sword: it suggests brand loyalty among early adopters, but it also reveals a critical failure in organic discovery. In an industry where ENS (Ethereum Name Service) dominates mindshare, Snowball needs more than a clean UI to break through.
The Revenue Reality
Generating $5M in revenue with 48 employees is a respectable efficiency ratio (~$104k per employee). However, without disclosed funding, this revenue must be self-sustaining or bootstrapped. The lack of backlink data and organic keywords (outside of their own brand terms) suggests their growth is not driven by SEO or inbound marketing, but rather by direct partnerships or wallet integrations that aren't visible in public traffic analytics.
The tech stack reveals a pragmatic approach. Using jQuery alongside modern libraries like Tailwind CSS and GSAP suggests a legacy codebase being modernized incrementally. Mixpanel integration indicates they are serious about product analytics, but with current traffic volumes, the data pool is likely too small to draw statistically significant insights on user behavior.
- The 'undefined' country data (53.1% share) is a glaring analytics red flag—likely a tracking misconfiguration or VPN-heavy user base obscuring geographic insights.
- Trustpilot ratings of 3.6/5 based on only 2 reviews are statistically irrelevant and offer zero social proof for enterprise clients.
- The brand keyword 'snowball' has 38k monthly searches, but capturing that intent requires dominating SEO for a generic term, which is a capital-intensive battle against established giants.
The Verdict: A Niche Play in a Winner-Takes-All Market
Snowball has the product vision, but lacks the growth velocity to compete with ENS. They need a major partnership or a pivot to B2B white-labeling to escape the startup graveyard of 'good ideas, bad timing.'
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Modular Naming Service
Transform your wallet address into a simple, recognizable identity - just a name you can easily share and remember.
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Reviews (1)
My favorite Crypto Investment App
Snowball is the easiest crypto investment app I've ever used. I've been using this wallet for over a year now and can do all of the major activities of DeFi from staking, airdrops, index investing to swapping. I hope they add NFT support soon.
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About snowball.money
Transform your wallet address into a simple, recognizable identity - just a name you can easily share and remember.
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Technology Stack
snowball.money uses 21 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Webflow, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Webflow
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
Facebook Pixel
Traffic & Audience
snowball.money receives approximately 6.9K monthly visitors and ranks #2,902,035 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:16 on the site.
The majority of snowball.money's traffic comes from undefined, undefined, .
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