In a world obsessed with user acquisition, Softima focuses on the metric that actually matters: Quality of Experience (QoE). While most B2B tech chases vanity traffic, this 47-person team is quietly engineering the backbone of telecom performance.

"Softima is the definition of a 'zero-marketing' B2B behemoth: $5.5M in revenue with literally zero organic web traffic."

The telecom industry runs on metrics, but generic analytics don't cut it when you're managing millions of subscribers. QoE is the difference between 'the network is up' and 'the customer is happy.' Softima occupies this critical gap—turning raw network data into actionable intelligence that prevents churn and justifies infrastructure spend.

• Zero digital footprint at $5.5M ARR suggests high-value, low-churn enterprise contracts
• 47 employees to $5.5M revenue = ~$117K revenue per employee (efficient for services)
• Telecom focus means long sales cycles but massive lifetime value
• Ruby on Rails + AWS stack indicates scalable, maintainable architecture