softrip.com
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Softrip: The Invisible Engine of Travel Tech
How a 30-person team powers $3.5M in travel revenue with a low-traffic, high-impact B2B model.
Forget the flashy consumer travel apps. Softrip.com is the quiet, powerful infrastructure behind the scenes, a B2B booking engine that moves $3.5M in revenue with just 30 employees and a shockingly low web footprint. This is a story of efficiency, not scale.
"Softrip isn't trying to win the internet; it's trying to win the back-office."
The B2B Backbone
With only 2,020 monthly visits, Softrip's traffic is a red herring. This isn't a consumer-facing brand—it's a white-label engine for travel agents, tour operators, and wholesalers. The real action happens in their demo portals and admin panels, where 'demo.softrip.com' dominates their keyword list. They're not selling to travelers; they're selling the tools to sell to travelers.
The Efficiency Paradox
A $3.5M revenue with 30 employees translates to ~$116k revenue per employee—a solid metric for a B2B SaaS company. But their 2.8/5 Trustpilot score from just 3 reviews signals a critical friction point. For a company this size, every negative review is a direct hit to their referral engine. The product might be technically sound, but customer success (led by Jordan Wyner) appears to be a blind spot.
The tech stack tells a story of pragmatic modernization. They're not rebuilding from scratch; they're layering Tailwind CSS, DaisyUI, and Bootstrap on top of jQuery and core-js. It’s a stack that prioritizes development speed over architectural purity, suggesting a team focused on shipping features for clients, not chasing the latest JS framework. This is the reality of legacy travel tech: evolution, not revolution.
- **Niche Dominance:** They own the 'undefined' traffic segment (98%), which likely means their clients are in specific, hard-to-rank geographic markets or verticals.
- **Low SEO, High Intent:** Organic traffic is only 17%, but the top keywords are branded and demo-related—this isn't about attracting cold leads; it's about servicing warm ones.
- **The 'Soft' Trap:** The 110 monthly searches for 'softtrip' (a common misspelling) indicate a branding weakness. A stronger SEO moat would capture that accidental traffic.
Softrip is a sleeping giant in a boring industry.
For founders and investors: this is a playbook for building a profitable, defensible B2B business by ignoring vanity metrics and focusing entirely on the client's bottom line.
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Reviews (3)
Softrip crew
They big scammers don’t do any recharge is big lie if you stop giving them money they will throw you up of platform and block you. Reported to cyber police finally they will stop them 😡
Never fall for this softrip crew
Never fall for this softrip crew. They scammed me for £10000.
Definitely scam
Definitely scam, too many red flags. If you check the T&C s spelling mistake. The idea is as a crew in order to claim your reward you may have to submit (they call it recharge) the account. It is old school you give ne 199 and I give you back 200 type of scam
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About softrip.com
Company Overview
Technology Stack
softrip.com uses 17 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
LinkedIn Insight Tag
Traffic & Audience
softrip.com receives approximately 2.0K monthly visitors and ranks #7,619,735 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:40 on the site.
The majority of softrip.com's traffic comes from undefined, .
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This page provides publicly available information about softrip.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit softrip.com directly at https://softrip.com.