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SOLARCYCLE: The Missing Link in Solar's Circular Economy
How a 92-person startup is tackling the $15B end-of-life solar panel problem
While the world obsesses over solar installation growth, a $15B problem is quietly accumulating in landfills: 80 million metric tons of end-of-life panels by 2050. SOLARCYCLE isn't just recycling them—they're building the infrastructure to make solar truly circular.
"SOLARCYCLE is betting that the next solar gold rush won't be in installation—it'll be in the circular economy of decommissioning."
The Hidden Infrastructure Play
With 5,269 monthly visits and 34% organic search traffic, SOLARCYCLE's metrics reveal a B2B-focused operation. The 48% direct traffic (nearly double organic) signals established industry relationships—solar developers and utilities who know exactly where to find them when panels hit end-of-life. This isn't a consumer play; it's infrastructure for the clean energy transition.
Technical Moats in Recycling
The company's tech stack (AWS CloudFront, Cloudflare, Google Analytics) suggests a modern, scalable platform. More importantly, their search data shows sophisticated demand: queries like 'solarcycle material recovery rate' (50 monthly searches) indicate technical buyers evaluating their proprietary recycling process. This isn't generic e-waste—it's specialized PV recovery.
The leadership team tells the story of a mission-driven infrastructure play. Suvi Sharma (CEO) and Pablo Dias (CTO) bring technical depth, while Cody Mueller (CFO) and Jesse Simons (Chief Commercial Officer) suggest a focus on unit economics and B2B partnerships. This isn't a garage startup—it's a capital-intensive industrial operation.
- Built for scale: $32.5M revenue with 92 employees suggests ~$353K revenue per employee—healthy for a capital-intensive industrial business
- Capturing long-tail demand: Ranking for 'number of solar panels slated to be decommissioned in us' (150 monthly searches) shows they're educating the market while capturing intent
- Infrastructure-first: 48% direct traffic proves they're building relationships, not just SEO
The Circular Economy's Missing Layer
SOLARCYCLE isn't just recycling panels—they're building the critical infrastructure that makes solar's promise of sustainability actually hold up when panels hit their 25-year lifespan.
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SOLARCYCLE | Full Solar Panel Recycling Services
Recycle old solar panels with SOLARCYCLE. Our low-cost, eco-friendly solar panel recycling process ensures that PV systems can be safely recycled or reused at end-of-life.
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About solarcycle.us
Recycle old solar panels with SOLARCYCLE. Our low-cost, eco-friendly solar panel recycling process ensures that PV systems can be safely recycled or reused at end-of-life.
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solarcycle.us uses 18 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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AWS CloudFront, Cloudflare
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solarcycle.us receives approximately 5.3K monthly visitors and ranks #3,455,463 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:37 on the site.
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