solarstone.ee
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Solarstone: The Future of Roofs is a Power Plant
How a 42-person Estonian team is building the next generation of energy infrastructure
Forget everything you know about roofing. Solarstone isn't selling shingles; they're selling a future where every roof is a silent, efficient power plant. This isn't incremental improvement—it's a complete reimagining of what a roof should be.
"They're not competing with solar panel manufacturers; they're making traditional roofing obsolete."
The Architecture of Integration
Solarstone operates at the intersection of heavy engineering and architectural design. Their core innovation is 'ehitisintegreeritud päikesekatuseid'—building-integrated photovoltaic roofing. This isn't solar panels bolted onto a roof; it's a single, seamless system where the energy generation layer is the roof itself. With a lean team of 42, they generate $7.1M in revenue, proving that specialized deep-tech manufacturing can scale without massive headcount.
The B2B Stealth Growth Model
The most telling data point? Monthly visits: 0. For a consumer-facing brand, this would be a death sentence. For Solarstone, it's a strategic moat. Their game isn't played on Google Ads; it's played on blueprints and construction sites. Their growth happens in boardrooms and architectural firms, not through SEO keywords. The social profiles (LinkedIn, Twitter) are professional-grade, reinforcing that they sell to decision-makers, not homeowners.
The tech stack reveals a modern, performance-first mindset. They're built on Vite for speed, Tailwind CSS for scalable design, and Progressive Web App (PWA) technology. This isn't a legacy industrial company clinging to the past. They're using modern web tools to market a physical product, signaling they understand the digital experience is part of the premium value proposition.
- Multifunctional Roofing: Energy generation + weather protection + architectural integrity.
- Niche Dominance: Targets the high-end construction and heavy engineering sectors exclusively.
- Asset-Light Brand: A $7M revenue business with no visible digital footprint is a masterclass in offline B2B sales.
The Verdict: A Blue Ocean in Plain Sight
While the solar industry fights over panel efficiency, Solarstone owns the entire surface area of the building.
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Solarstone | Katus. Disain. Energia.
SOLARSTONE toodab ehitisintegreeritud päikesekatuseid, mis ühendavad energiatootmise, katusematerjali ja arhitektuurse terviklikkuse. Usume, et multifunktsionaalsed katused on uus normaalsus.
Katus. Disain. Energia.
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About solarstone.ee
SOLARSTONE toodab ehitisintegreeritud päikesekatuseid, mis ühendavad energiatootmise, katusematerjali ja arhitektuurse terviklikkuse. Usume, et multifunktsionaalsed katused on uus normaalsus.
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Technology Stack
solarstone.ee uses 14 technologies across their website including Vimeo, Ruby on Rails, Cookiebot, and more.
Video
Vimeo
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Ruby on Rails
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager, Google Analytics
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Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
solarstone.ee receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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