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SoleAmour: The $1.2M Micro-Brand
A 14-person team quietly conquering niche luxury accessories with Vue.js and Stripe
SoleAmour isn't chasing unicorn status—it's building a profitable, focused e-commerce machine in a hyper-specific niche. While most startups burn cash on scale, this 14-person team has cracked the code on high-margin, low-volume luxury accessories.
"In e-commerce, 3,487 visitors generating $1.2M means they're converting at 3x the industry average—this isn't traffic, it's precision targeting."
The MZ Wallace Obsession
Their keyword strategy reveals a laser focus: 4 of their top 5 search terms are MZ Wallace variations ("mz wallace quattro tote", "mz wallace black lacquer", "mz wallace small metro city tote"). They don't sell everything—they own a specific luxury handbag micro-niche where customers search with purchase intent.
Tech Stack Sophistication
Built on Vue.js with Tailwind CSS and AWS CloudFront, this isn't a Shopify template. They're using Typeform for engagement, Stripe for payments, and PWA capabilities—enterprise-grade infrastructure for a boutique operation. This stack screams: "We care about speed, UX, and conversion."
The traffic split tells the real story: 46% organic, 36% direct. That direct traffic percentage is unusually high for a site ranking #4.6M globally—it means repeat customers and brand loyalty. People don't stumble on SoleAmour; they come back for it.
- Revenue-per-visitor of ~$28.70 (vs. $3-5 industry average)
- Zero backlinks in data suggests word-of-mouth over SEO spam
- Stephanie Sipley's dual owner/manager role indicates hands-on control
- 100% 'undefined' country traffic suggests either US-focused or bot filtering
The Quiet Giant Strategy
SoleAmour proves you don't need 100 employees or VC funding to build a million-dollar business—you need a focused niche, the right tech, and obsessive customer understanding.
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About soleamour.com
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Technology Stack
soleamour.com uses 10 technologies across their website including HSTS, AWS CloudFront, Typeform, and more.
Security
HSTS
Cloud & Hosting
AWS CloudFront
Forms
Typeform
E-commerce & Payments
Stripe
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Google Analytics
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Traffic & Audience
soleamour.com receives approximately 3.5K monthly visitors and ranks #4,664,077 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:29 on the site.
The majority of soleamour.com's traffic comes from .
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This page provides publicly available information about soleamour.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit soleamour.com directly at https://soleamour.com.