soloshot.com
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The Soloshot Paradox: A Robot Cameraman Stuck in Niche Limbo
How a $1.5M revenue company with brilliant AI is struggling to find its audience
Imagine a robot that follows your every move, capturing cinematic 4K footage without a human operator. Soloshot.com promises exactly that—a personal AI cameraman. Yet, with only 3,854 monthly visits and a bleak 1.9/5 Trustpilot rating, the company's reality is far from the futuristic dream they sell.
"They solved the hard technical problem of autonomous tracking but failed to crack the user experience code."
The Surfer's Dilemma
Soloshot's core audience is niche: surfers, golfers, and action sports enthusiasts. Data shows 'surf follow cam' is their 5th most searched keyword (240 monthly volume). But this narrow focus creates a massive addressable market problem. The average person doesn't surf daily; they need a cameraman for family vacations, hiking, or kids' sports. Soloshot is a specialized tool for a specialized hobby, limiting its growth potential significantly.
The Revenue vs. Traffic Disconnect
Here's the math that keeps founders awake: $1.5M revenue with 10 employees suggests ~$150K revenue per employee—a healthy ratio for a hardware company. But with only 3,854 monthly visits, each visitor must be converting at an astronomical rate. This indicates either a high-ticket price point (likely $300-$500 per unit) or that most sales happen offline/directly. The low traffic suggests they're not playing the SEO or content marketing game, relying instead on brand recognition and direct sales.
The technology stack reveals a modern but mismatched approach. They're using Shopify (e-commerce), Zendesk (support), and Google Analytics, but the 1.9-star rating tells a story of product-market fit issues. Customers aren't complaining about the tech—they're complaining about execution. When your flagship product is a 'robot cameraman' that costs hundreds of dollars, expectations are sky-high. The 13 Trustpilot reviews (mostly negative) suggest early adopters are frustrated by the learning curve, battery life, or tracking accuracy in real-world conditions.
- Brilliant hardware concept but poor software execution
- Niche market limits scalability despite strong tech
- Direct sales model creates high customer acquisition costs
- Brand recognition exists ('soloshot' = 290 monthly searches) but trust is broken
- 10-person team suggests bootstrapped or early-stage despite $1.5M revenue
The Hardware Trap
Soloshot is a brilliant solution looking for a bigger problem. The tech works, but the market is too small. To escape niche purgatory, they must pivot from 'surfer's cameraman' to 'everyday creator's autonomous eye'—or risk becoming a footnote in the AI camera revolution.
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SOLOSHOT® Robot Cameraman
Your personal robot cameraman. Automatically tracks, edits, and captures 4k action video - just wear or mount the Tag.
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Reviews (13)
Soloshot 3+ upgrade never received!
I purchased a Soloshot 2 and then the soloshot 3. At the start of 2023 Soloshot came out with the 3+. You could buy it for $1,999.00 or upgrade your Soloshot 3 to the 3+. On 02/13/23 I paid and shipped my 3 to the company. Around 4 days I received an email stating it was received. That was the last contact from Soloshot. It is now 08/07/23 and I have not heard from the company. I have texted, emailed and called Soloshot. The only thing you can do is leave a message. Nobody ever gets back to you! On blogs there are many that haven't had their camera upgrade returned. This is theft! $1999.00 + $599.00 = $2598.00! Soloshot as of now stole $2598.00 from me! I can only imagine reading others complaints on blogs how much money Soloshot has stolen! People who have paid for the 3+ brand new have not received a 3+ Soloshot! Beware and do a google search on Soloshot. Don't just take me complaint!
They just dont respond
They just dont respond, even though I put in an order and send them 5+ messages. I paid them 1300USD and no idea if I will ever get my camera...
I have a SS 3+ (caution)
I have a SS 3+ (caution) 9/15/ 2025 The issue is still not fixed. SS has tried to fix it remotely, but the fix hasn't worked yet. The last question they asked and I answered was on 9/4. 7/31/2025 The camera is stuck in "Calibrating" mode. I sent an email to SS Support. I did use it a few times since the last issue in 2024. The issue below in 2024 was fixed... 7/4-6/2024: I travel to the Wedge (Newport, CA) to get pounded by a southwest swell, but I can't film myself since my camera isn't working and is still with SS. 6/22: SS receives the camera. 6/18: After attempting to remote troubleshoot with the SS rep, and me sending them video of doing what they asked for, I was asked to send the unit back. 6/10: New issue: camera tilts down and just doesn't function. I contacted SS by email and received a response the next day (great service in that respect). 1/22: Received slip that looks like my camera is at the post office. 1/9/2024: On 12/1/23, I sent an email to support because my tag wasn't working, nor charging. I found out, on my own, that I needed to discharge the camera battery so that the camera needed charging. Only then would the tag charge. However, it took 26 days for an email reply to this tag issue. However, the rep asked if I had any other issues and I was able to share an issue that just came up a couple days prior. So, this next issue could be considered a 2-day response. On 12/27, I was notified I had to send my camera in due to issue #2. I sent my camera back on 12/27/23 and am currently waiting for it to return.
For 3 straight weeks I have called &…
For 3 straight weeks I have called & emailed with 0 response. I paid $2,000 for the soloshot SS3+ version. I have had a video camera that does not work for the last few weeks, I am out $2,000, & no one from soloshot calls me back, emails me back, or picks up the phone when I call.
hi guys
hi guys !!!!!!! this is a professional scam buyer be aware !!!!!! we sent our previous model that was well looked after ,back to upgrade to the new model they responded with photos of camera that was totally damaged and said they will offer us $200 off the next model . total scam the same thing was happening with other people that is how they get you. absolute zero contact after that no reply's no other means to contact anyone. there site address are a scam as well
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About soloshot.com
Your personal robot cameraman. Automatically tracks, edits, and captures 4k action video - just wear or mount the Tag.
Company Overview
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Technology Stack
soloshot.com uses 18 technologies across their website including Vimeo, Font Awesome, hCaptcha, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Mailchimp
Customer Support
Zendesk
Traffic & Audience
soloshot.com receives approximately 3.9K monthly visitors and ranks #4,225,972 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:05 on the site.
The majority of soloshot.com's traffic comes from .
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This page provides publicly available information about soloshot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit soloshot.com directly at https://soloshot.com.