Sontiq isn't trying to be the next viral consumer app. It's the invisible shield protecting corporate data, employee benefits, and public sector systems—generating $6.7M annually by solving the problems your VPN can't.

"They're not selling to consumers—they're embedding identity protection into the fabric of enterprise infrastructure."

The leadership team reads like a fintech security dream team: Walter Hoffman (Public Sector Sales), Matt Cullina (Global Insurance Business), and Shelby Stoll (Employee Benefits Broker Partnerships). This isn't a startup—it's a mature, diversified business with footprints in government, insurance, and corporate benefits. The 'undefined' traffic location suggests either a global privacy play or a US-centric model with international reach.

• B2B2C identity protection model—enterprises buy, employees consume
• Diversified revenue streams: insurance partnerships, public sector contracts, HR benefits
• Technical stack optimized for performance (Cloudflare, Tailwind, Lazy Loading)
• High direct traffic indicates strong customer retention and login-based usage