Soofa's ZerOOH™ platform flips traditional out-of-home advertising on its head. Instead of static billboards that blast messages to everyone, they create dynamic digital displays that function as neighborhood news feeds. These aren't just ad boards—they're smart city communication nodes that serve local announcements, weather, transit updates, and targeted ads based on real-time data. The revenue model is elegant: sell ad space on displays that already serve community utility, creating a win-win for advertisers and residents.

With only 23 employees and $2.3M in revenue, Soofa has achieved something remarkable: they've built a sustainable business in the notoriously fragmented outdoor advertising space. Their secret? They don't try to be a media company. They're a technology company that happens to sell ad inventory. By owning the hardware, software, and network, they control the entire value chain. This vertical integration gives them margins that traditional OOH companies can't match, even at their current scale.