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soolar.se

21 technologies
VerifiedVisit6.2K/mo$8M2521 Tech5 Leads
Deep Dive

Soolar: The Swedish Solar Installer That's Quietly Dominating

A data-backed look at how 25 people are building a $8M solar empire in Sweden

While most solar companies chase hype, Soolar is building a sustainable business on Sweden's unforgiving grid. With just 25 employees generating $8M in revenue, they're proving that local expertise beats global scale in the solar game.

$8M
annual revenue
25
employees
6,191
monthly visitors
55%
organic traffic

"They're not selling solar panels—they're selling grid independence in a country where winter darkness is a real threat."

The B2B Power Play

Soolar's sweet spot isn't residential villas—it's commercial and agricultural installations. They target lantbruk (farming) and BRF (housing associations) with a promise of 'lönsam & grön solenergi' (profitable & green solar energy). This isn't climate activism; it's pure ROI math. Swedish businesses face brutal electricity prices, and Soolar positions itself as the direct installer—no middlemen, no markup.

The Traffic Paradox

Here's what's fascinating: Soolar gets 6,191 monthly visits with zero backlink data and minimal organic keywords. Their top keyword 'soolar' gets only 650 searches. This tells us they're not winning through SEO—they're winning through referrals and direct relationships. The 55% organic traffic is likely branded searches from existing customers. They're building a moat through service, not content.

The Trustpilot score of 2.3/5 from 21 reviews is a red flag that demands investigation. For a company selling 'tryggt' (secure) installations, this is concerning. Either they're facing installation quality issues, or the review volume is too low to be meaningful. For investors, this is the critical metric to watch—can they scale customer satisfaction as they scale revenue?

  • Direct-to-customer model eliminates margin dilution
  • Specialized in Swedish agricultural and commercial needs
  • Heavy investment in social presence (YouTube, LinkedIn, Instagram)
  • Tech stack suggests scalability (AWS, Cloudflare, modern frameworks)
No VC funding disclosed
High revenue-per-employee ($320K)
Low review volume on Trustpilot
Direct installation model captures full margin
Minimal organic search presence
Multi-channel social strategy
Undefined global rank positioning
Clear B2B/B2C segmentation

The Swedish Solar Blueprint

Soolar proves that in fragmented markets, local execution beats global branding every time. Their $320K revenue per employee suggests they've cracked the efficiency code—now they need to crack the customer satisfaction puzzle to scale beyond $8M.

What tech stack does Soolar use?

25 detected
Security1
Programming Languages1
Caching1
CDN1
Email Marketing1
Tag Managers1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics4
G
Google Tag Manager
C
Cloudflare
G
Google Static
G
Google Tag Manager

How much traffic does Soolar get?

Traffic & Engagement

6.2K
Monthly Visits
3.3
Pages/Visit
1:04
Avg. Duration
27%
Bounce Rate
Monthly Traffic Trend+150%
2.5K
Oct 2025
Oct
7.7K
Nov 2025
Nov
6.2K
Dec 2025
Dec

Traffic Sources

Search
55%
Direct
24%
Social
16%
Referrals
5%
Email
0%
Paid
1%

Where is Soolar's audience located?

🌍100.0%

What keywords does Soolar rank for?

5 keywords
1soolar solenergi10 vol
2soolar650 vol$0.32
3solenergi600 vol
4solcellar installation150 vol
5växla ner solceller amp10 vol

How is Soolar's SEO?

Meta Tags

title59 chars

Vi installerar solceller – lönsam & grön solenergi | Soolar

description157 chars

Din helhetsleverantör av lönsamma och högpresterande solcellsanläggningar. Tryggt, snabbt och utan mellanhänder ➔ Solenergi för lantbruk, företag, BRF, villa

languageSV-SE

H1 Tags

h1Solceller – världens säkraste investering

Schema Types

Unknown

Who works at Soolar?

Loading leads...

What do customers think of Soolar?

Soolar

Soolar

2.3
21 reviews
✓ Claimed

Categories

Solar Energy Company#undefinedSolar Photovoltaic Power Plant#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
6/3/2025

Contact Information

Address:
SE

Reviews (20)

Filter by rating:
Kåhåh
1/13/2026
🇸🇪 Sweden1 reviewsOrganicUnverified
Experience date: 1/12/2026
Från botten till toppen

Plötsligt händer det. Från katastrofsupport till toppsupport. Efter flera kontakter med supporten senaste månaden är det snabba, bra, tydliga svar och återkoppling. Proffsigt bemötande Vi är jättenöjda!

Kent Peter
11/13/2025
🇸🇪 Sweden4 reviewsOrganicUnverified
Experience date: 10/16/2025
Mycket bra lokal kontakt i Kalix

Mycket bra lokal kontakt i Kalix. Extra bra service från er elekriker.

Kjell Conny Persson
6/5/2025
🇸🇪 Sweden5 reviewsOrganicUnverified
Experience date: 5/5/2025
Det stämde alt och det var smidigt med…

Det stämde alt och det var smidigt med kommunikation. Det gällde bara spara telefonnummer då de olika kategorierna ringde. Lätta att nå samt de var snabba att åtgärda ev problem

Göte Persson
10/7/2024
🇸🇪 Sweden6 reviewsOrganicUnverified
Experience date: 10/7/2024
Jag är väldigt nöjd med solar smidig…

Jag är väldigt nöjd med solar smidig hantering och kanonbra medarbetare speciellt Isak som Skötte det hela och de har tagit ansvar för att några paneler hade en annan färgton och var här och bytte ut fem stycken, en månad efter att jag hade påtalat det. In medarbetare kom sedan och hjälpte mig med appen så att jag kunde följa produktionen så de har verkligen ställt upp. 20:23 producerar jag 13 600 kW timmar och jag har en anläggning på 12 600 kW 100 procent nöjd kund!!!

Oscar W
8/9/2025
🇸🇪 Sweden1 reviewsOrganicUnverified
Experience date: 7/5/2025
De säger att batteriet måste stå inne…

De säger att batteriet måste stå inne när så inte är fallet, de sätter mina paneler på ett fäste som gör att de lutar öster och väster i stället för platt på taket vilket de gjort på de andra husen i mitt område trots att vi alla har samma platta tak. De sätter inget skydd under fötterna som man skall göra om man är seriös och fler fel finns

Frequently Asked Questions about Soolar

What is Soolar's Revenue?
Soolar generates approximately $8M in annual revenue. With 25 employees, that's $321,600 per employee.
What does Soolar do?
Din helhetsleverantör av lönsamma och högpresterande solcellsanläggningar. Tryggt, snabbt och utan mellanhänder ➔ Solenergi för lantbruk, företag, BRF, villa
How fast is Soolar growing?
Soolar employee count has changed by 32% year over year.
What technologies does Soolar use?
Soolar uses 21 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Adobe Fonts, reCAPTCHA, PHP.
Who are Soolar's competitors?
Soolar's main competitors include Sinfra Svensk Inköpscentral för Infrastruktur Ekonomisk Förening, Soltech Energy Solutions, Meva Energy, Luleå Miljöresurs AB, EnBW Sverige. These companies operate in similar markets and compete for the same customer base.
What do customers think of Soolar?
Soolar has a Trustpilot score of 2.3 out of 5 (2 stars) based on 21 customer reviews.

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How to contact Soolar?

What are Soolar's key pages?

Export soolar.se Data

Download the complete tech stack, analytics, leads, and company data for soolar.se in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About soolar.se

Din helhetsleverantör av lönsamma och högpresterande solcellsanläggningar. Tryggt, snabbt och utan mellanhänder ➔ Solenergi för lantbruk, företag, BRF, villa

Company Overview

soolar.se
Website
#2,514,023
Global Rank
6.2K
Monthly Visitors
21
Technologies
5+
Employees

soolar.se Key Pages

Contact soolar.se

Technology Stack

soolar.se uses 21 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.

Fonts

Font Awesome, Adobe Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Caching

Varnish

CDN

cdnjs

Traffic & Audience

6.2K
Monthly Visits
27%
Bounce Rate
3.3
Pages/Visit
1:04
Avg. Duration

soolar.se receives approximately 6.2K monthly visitors and ranks #2,514,023 globally. The website has a bounce rate of 27% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:04 on the site.

The majority of soolar.se's traffic comes from .

Frequently Asked Questions

What is soolar.se?
Din helhetsleverantör av lönsamma och högpresterande solcellsanläggningar. Tryggt, snabbt och utan mellanhänder ➔ Solenergi för lantbruk, företag, BRF, villa
What technologies does soolar.se use?
soolar.se uses 21 technologies including Font Awesome, Adobe Fonts, reCAPTCHA, and 15 more. View the full tech stack analysis above.
How do I contact soolar.se?
You can contact soolar.se via email at [email protected].
What are soolar.se's social media accounts?
soolar.se is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is soolar.se?
soolar.se receives approximately 6.2K monthly visitors and ranks #2,514,023 globally. Traffic is declining by 19.8% month-over-month.

Related Searches

soolar.se pricingsoolar.se reviewssoolar.se alternativessoolar.se loginsoolar.se careerswhat is soolar.sesoolar.se tech stacksoolar.se contactsoolar.se vs competitorssoolar.se featureshow to use soolar.sesoolar.se integrations

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