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soona.co

25 technologies
VerifiedVisit81.4K/mo$46M20825 Tech25 Leads
Deep Dive

Soona: The Unsexy Engine of Ecommerce Content

How a $45M photography platform quietly dominates the product content space

In the noisy world of DTC brands, product photography remains the silent conversion killer. Soona isn't just another creative agency—it's a vertically integrated platform that turned the messy, subjective world of visual content into a scalable, data-driven assembly line.

$45.8M
Annual Revenue
81K
Monthly Visits
208
Employees
$53.5M
Total Funding

"Soona solved the 'creative at scale' paradox by treating photography like software—measurable, repeatable, and optimized for conversion."

The Mid-Market Sweet Spot

With 20k+ brands from mom-and-pops to household names, Soona has carved out a defensible position in the mid-market. Their 44% organic traffic suggests strong word-of-mouth and SEO moats, while 45% direct traffic indicates high brand recall—a rare combo for a service-based platform. The 3.3/5 Trustpilot rating (based on 20 reviews) reveals the unglamorous reality of scaling creative services: it's messy, but it works.

The UGC Bet Pays Off

While competitors chased AI-generated imagery, Soona doubled down on authentic UGC and studio photography. Their '20 apps with viral ugc content' keyword strategy (250 monthly searches) and 'amazon product photography' dominance (690 searches) show they understand where the real demand lives. They're not selling art—they're selling conversion-optimized assets that work across Amazon, Shopify, and TikTok.

The tech stack tells the story: jQuery and Bootstrap might seem dated, but they're battle-tested and reliable. This isn't a company chasing shiny objects—it's building infrastructure. The PWA detection suggests mobile-first booking, and the Tailwind CSS/Ant Design combo hints at a product team that prioritizes developer velocity over framework purity. They're pragmatic, not trendy.

  • Vertical integration: From booking to editing to distribution, they own the entire creative workflow
  • Data-driven optimization: They know which images convert on Amazon vs. Instagram vs. TikTok
  • Scalable infrastructure: 208 employees serving 20k brands suggests heavy automation behind the scenes
They don't chase AI hype
They deliver measurable ROI on every photo
They avoid the 'creative agency' black box
They provide transparent pricing ($170/month keyword shows they publish rates)
They skip the enterprise complexity
They serve the pragmatic mid-market that actually pays bills

Soona isn't sexy, but it's essential

In a market obsessed with AI disruption, they're building the unglamorous infrastructure that powers modern ecommerce. That's a $45M business with real staying power.

What tech stack does Soona use?

46 detected
Security1
Marketing Automation1
Analytics & Marketing3
Performance1
Web Standards2
UI Libraries2
JavaScript Libraries2
Tracking & Analytics21
F
Facebook Pixel
L
LinkedIn Insight Tag
S
Segment
M
Microsoft Clarity
M
Microsoft Ads (Bing)
H
HubSpot
J
jsDelivr
A
Amazon CloudFront
F
Facebook Pixel
M
Microsoft Clarity
S
Segment
L
LinkedIn Insight Tag
C
Cloudflare
L
LinkedIn
F
Facebook
H
HubSpot
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
A
Analytics Service
B
Bing

How much traffic does Soona get?

Traffic & Engagement

81.4K
Monthly Visits
3.9
Pages/Visit
0:45
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend-15%
95.3K
Oct 2025
Oct
88.9K
Nov 2025
Nov
81.4K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
45%
Social
2%
Referrals
8%
Email
0%
Paid
1%

Where is Soona's audience located?

🌍27.0%
🌍5.1%
🌍4.3%
🌍3.7%
🌍3.1%

What keywords does Soona rank for?

5 keywords
1soona9.4K vol$3.06
2soona photography640 vol$4.26
3soona pricing170 vol$4.32
420 apps with viral ugc content250 vol
5amazon product photography690 vol$5.79

How is Soona's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/622327bc87949d02598242bf/665a4a2aebe3c21f40ee322d_soona_internal_r1_5151%201.jpg

Meta Tags

title53 chars

soona: The all-in-one creative platform for ecommerce

description178 chars

Create, manage, and optimize product content for all your listings and channels. 20k+ brands trust soona for product photos, UGC, and edits, from mom-and-pops to names you know.

languageEN

H1 Tags

h1Creative at scale for brands with standards

Schema Types

UnknownUnknown

Who works at Soona?

Loading leads...

What do customers think of Soona?

soona.co

soona.co

3.3
20 reviews
✓ Claimed

Categories

Photography Service#undefinedPhoto Agency#undefinedPhotography Studio#undefinedPhotographer#undefined

Activity & Engagement

Reply Rate
50%
Avg. Reply Time
10.0 days
Claimed Date
1/29/2025

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Hailey Key
6/25/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 6/13/2025
10/10 - soona was amazing from start to finish!

10/10 — soona was amazing from start to finish! The cider company I work for used soona for our product shots, and they turned out beautifully. The photographer really took the time to understand the vision for the shoot, nailed every shot I had in mind—and even captured a few I didn’t know I needed, which ended up being some of my favorites. Highly recommend!

Company Response7/1/2025

We love you for the Google AND Trustpilot rating! Can't wait to collaborate again soon(a) ♥️

Deliah
6/3/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 5/15/2025
Zoe and Sarah- Soona Superstars

Zoe and Sarah- Soona Superstars All went fabulously. The team rocked it. Not an easy grouping to shoot but they were not intimidated and came up with great ideas. I am highly impressed with everything the Soona team does.

Company Response6/26/2025

Your support means the world to us, Deliah! We can't wait to collaborate again soon!

Andy
3/18/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 3/11/2025
Excellent experience

This was my third order and as with the previous ones, my images turned out amazing. I love the order process that allows me to include example images and notes that communicate my goals. I added a stylist to the shoot and Angela did an amazing job - totally worth the extra cost. Super friendly communication and top notch results. I'll be placing another order soon.

Company Response3/25/2025

Thank you so much for your kind words! 😊 We’re thrilled to hear that you’ve had such a great experience with us—not once, but three times! We’re so happy that Angela’s styling brought your images to life 🎉 We can’t wait to work with you again on your next project. See you soon(a)!

customer
2/24/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 2/24/2025
Game-Changing Photography That Helped My Business Thrive

I’ve been working with Soona for a few years now, and I can't express how much they’ve positively impacted my business, Cafe Emporos. A few years ago, I was facing significant financial challenges, but I decided to take a chance and purchase just one photo from Soona. That decision turned out to be a game-changer for my business. The photo perfectly captured my product, and after uploading it to my website and posting on TikTok, my sales skyrocketed, reaching over $25,000 in just one week! Soona’s work was pivotal in helping me gain exposure and connect with customers. In 2023, I returned to Soona to refresh my website’s photos after winning a grant, and once again, their team delivered. Thanks to their professional images, I was able to secure a $6,700 sale to a corporate client. Today, my entire website is filled with Soona photography, and it’s been an essential part of my brand’s success. I’m incredibly grateful for the amazing service and support from Soona. They even went above and beyond when one of their employees purchased my product for their wedding! Soona is an exceptional service, and I’m excited to continue working with them in the future. I wholeheartedly recommend them to any business looking for high-quality photography and outstanding customer support!

Company Response3/25/2025

Wow—this made our day! ☀️✨ It's been an honor to be a part of Cafe Emporos' journey, and we are beyond thrilled to hear how our work has helped your business grow. Our crew takes so much pride in helping brands shine, and knowing that our work helped you connect with customers (and even one of our own team members for their wedding!) means the world to us. We can’t wait to continue working together and cheering on your success. Thank you for your kind words!

BreAnda N
2/10/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/8/2025
Exceptional Quality and Value, Active Involvement Required

I have used Soona to photograph 13 different products for my e-commerce business, and the experience has been exceptional from start to finish. Their quality and value are outstanding, but success with Soona requires active involvement in the planning process. To get the best results, I recommend creating a shot list, style board and framing/posing recommendations ahead of time. I personally put together a Google folder with inspiration images and product poses, which helps the photographer capture exactly what I envision. Pro Tips for a Great Shoot: ✔ Add a stylist – It makes a huge difference in elevating the final images! ✔ Plan enough time – Even 12-15 photos can take 4 hours, so make sure you are scheduled appropriately. ✔ Hire a model if needed – Hand models and full-body models are worth it, especially for products where buyers need to visualize scale, size or usage. Soona’s team is professional, efficient and creative, making them a fantastic choice for product photography.

Company Response2/10/2025

Wow BreAnda, thank you so much for your thoughtful and detailed review! We're thrilled to hear that you've had such a positive experience with soona and that our crew has helped bring your vision to life. Your pro-tips are spot on—planning ahead truly makes a difference in achieving the best results. It’s been a pleasure working with you so far, and we can’t wait to collaborate again on future projects. Thanks for choosing soona! 🚀

Frequently Asked Questions about Soona

What is Soona's Revenue?
Soona generates approximately $46M in annual revenue. With 208 employees, that's $220,375 per employee. The company has raised $54M in total funding.
What does Soona do?
Create, manage, and optimize product content for all your listings and channels. 20k+ brands trust soona for product photos, UGC, and edits, from mom-and-pops to names you know.
How fast is Soona growing?
Soona employee count has changed by -6% year over year.
What technologies does Soona use?
Soona uses 25 technologies across their website including Security, CMS, CDN. Key technologies include HSTS, Contentful, Webflow, cdnjs, jsDelivr.
Who are Soona's competitors?
Soona's main competitors include AlwaysMountainTime, Outdoor Sportsman Group, MBC Grand Broadcasting, Cherry Creek Media, Altitude Digital Partners. These companies operate in similar markets and compete for the same customer base.
What do customers think of Soona?
Soona has a Trustpilot score of 3.3 out of 5 (3 stars) based on 20 customer reviews.

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About soona.co

Create, manage, and optimize product content for all your listings and channels. 20k+ brands trust soona for product photos, UGC, and edits, from mom-and-pops to names you know.

Company Overview

soona.co
Website
business_and_consumer_services
Industry
#349,136
Global Rank
81.4K
Monthly Visitors
25
Technologies
25+
Employees

Contact soona.co

Technology Stack

soona.co uses 25 technologies across their website including HSTS, Contentful, Webflow, cdnjs, jsDelivr, and more.

Security

HSTS

CMS

Contentful, Webflow

CDN

cdnjs, jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more

Traffic & Audience

81.4K
Monthly Visits
40%
Bounce Rate
3.9
Pages/Visit
0:45
Avg. Duration

soona.co receives approximately 81.4K monthly visitors and ranks #349,136 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 0:45 on the site.

The majority of soona.co's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is soona.co?
Create, manage, and optimize product content for all your listings and channels. 20k+ brands trust soona for product photos, UGC, and edits, from mom-and-pops to names you know.
How much does soona.co cost?
You can view soona.co's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does soona.co use?
soona.co uses 25 technologies including HSTS, Contentful, Webflow, and 19 more. View the full tech stack analysis above.
How do I contact soona.co?
You can contact soona.co through their contact page.
What are soona.co's social media accounts?
soona.co is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is soona.co hiring?
Check soona.co's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is soona.co?
soona.co receives approximately 81.4K monthly visitors and ranks #349,136 globally. Traffic is declining by 8.5% month-over-month.

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This page provides publicly available information about soona.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit soona.co directly at https://soona.co.