The domain soonr.com redirects to Datto's File Protection product page—a ghost in the machine of a $6.2B acquisition. With just 12 employees and $1M in revenue, this isn't a startup; it's a precision-engineered asset that outlived its original brand.

"Soonr isn't a company anymore—it's a feature. And in enterprise tech, that's often the best exit strategy."

The tech stack tells its own story: jQuery, Tailwind CSS, Bootstrap, and Ant Design coexist—a patchwork of eras. This isn't a greenfield project; it's a product that evolved through acquisitions, likely inheriting Soonr's file protection logic while modernizing the UI. The presence of Priority Hints hints at performance optimization efforts, but the core remains a legacy engine repackaged for Datto's ecosystem.

• 12-person team suggests a focused, senior engineering squad—likely 2-3 product leads, 6-8 engineers, and minimal overhead
• $1M revenue implies either a very high ACV (enterprise contracts) or a deliberate scaling pause post-acquisition
• Zero traffic isn't a bug—it's a feature of B2B integration, where sales happen via Datto's channel, not SEO