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The Hidden Giant of Circular Waste
How a Swedish company is quietly revolutionizing construction waste for $83M in revenue
While everyone talks about sustainability, Sortera is actually building a circular economy empire in the Nordics. With 315 employees and $82.7M in revenue, this isn't a greenwashing startup—it's a serious industrial player turning construction waste into gold.
"They're not just sorting waste—they're industrializing circularity at scale."
The Traffic Paradox
Here's the counterintuitive insight: Sortera's website only gets 13,882 monthly visits, yet they're an $83M business. This tells you everything about their model. Their customers aren't browsing—they're B2B partners with contracts. The 20% organic search traffic comes from precise industrial queries like 'ce-märkning återvunnen betong' (120 monthly searches) and 'sortera prislista' (90 monthly searches). This is high-intent, low-volume traffic that converts.
The Customer Reality
Sortera's customer base isn't eco-conscious consumers—it's construction companies, demolition firms, and municipalities. Their 'kund.sortera.se' login portal reveals a B2B SaaS layer beneath the physical waste business. When contractors search for 'sortera 050-2005' (270 monthly searches), they're not window shopping—they're looking for specific recycling codes and pricing. This is infrastructure-as-a-service, not e-commerce.
The tech stack reveals their digital maturity: Tailwind CSS, Vite, PWA, and CookieYes suggest a modern web experience. But the real story is in their social presence—YouTube, Facebook, and LinkedIn are all active, yet they're not chasing viral content. Their LinkedIn has 6,000+ followers, typical for a B2B industrial company. They're building authority, not buzz.
- CEO Sebastian Wessman leads a team of 315 with $82.7M in revenue—that's $262K revenue per employee, indicating high operational efficiency
- Top organic keyword 'sortera' gets 1,680 monthly searches—brand recognition is strong but not overwhelming
- 100% Nordic traffic focus suggests either intentional regional dominance or untapped international opportunity
- B2B portal at kund.sortera.se indicates a sticky, recurring revenue model
The $83M Question
Is Sortera a waste management company with digital tools, or a circular economy platform that happens to handle physical materials? The answer is both—and that's why they're winning in a boring, high-margin industry.
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Sortera - din cirkulära partner | Sortera
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sortera.se uses 12 technologies across their website including Vimeo, Drupal, CookieYes, and more.
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sortera.se receives approximately 13.9K monthly visitors and ranks #1,467,638 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 15:47 on the site.
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