In a world obsessed with mega-platforms like Zillow and Opendoor, Sozu is playing a different game entirely. With just 19 employees and $1.6M in revenue, this Mexican real estate analytics firm is quietly capturing high-intent traffic through hyper-specific, location-based keywords that giants overlook.

"They aren't competing on volume; they're competing on precision. Sozu wins by being the definitive answer for a very specific question."

The traffic distribution tells a story of brand recognition and direct intent. With 38% direct traffic, a significant portion of users are typing 'sozu.com' directly into their browser. This suggests a growing brand presence and a user base that returns to the platform. However, the global rank of #7,214,430 indicates they are still a small player on the global stage, making them a potential sleeper hit.

• Niche Dominance: Captures high-value, location-specific search queries that larger platforms ignore.
• Lean Operations: A team of 19 generates $1.6M in revenue, indicating high efficiency per employee.
• Direct Traffic Strength: 38% direct traffic suggests strong brand recall and user loyalty.
• Strategic Tech Stack: Uses modern, lightweight frameworks (Tailwind, Swiper) for a fast user experience.