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Spacenow: The Airbnb for Pop-Ups?
A deep dive into the marketplace transforming vacant spaces into retail experiences.
In a world of empty storefronts and brands desperate for physical touchpoints, Spacenow isn't just listing real estate—it's democratizing retail access. By turning vacancy into opportunity, they've built a two-sided marketplace that feels inevitable.
"They aren't selling space; they're selling frictionless discovery in a market that's historically been opaque and slow."
The Supply-Side Play
With only 14 employees, Spacenow has managed to secure a supply of spaces that drives $1.2M in revenue. Their model relies heavily on network effects: the more unique spaces they list, the more brands they attract, which in turn incentivizes more property owners to list. It's a classic marketplace flywheel, executed with lean efficiency.
Traffic & SEO Reality
With roughly 3,912 monthly visits and a global rank hovering around #4.5M, Spacenow is a niche player with high intent. The fact that 51% of traffic is organic suggests strong brand recall and SEO for specific space types, but the low volume indicates they are still in the early innings of capturing the broader market.
The data reveals a fascinating contradiction. While their top organic keywords include hyper-specific locations like '16-22 cooper street surry hills', they also rank for broader, unrelated terms like 'poetica' and 'el primo sanchez'. This suggests either a content strategy bleeding into unrelated topics or a domain authority issue that needs tightening.
- High Intent, Low Volume: Traffic is small but likely converts well due to specificity.
- Lean Operations: $85k+ revenue per employee indicates efficient unit economics.
- Social Proof: A 4.8/5 Trustpilot rating with 47 reviews builds immediate trust for new users.
- Niche Dominance: Focusing on Australia gives them a defensible home market.
The Verdict: Niche King or Local Giant?
Spacenow has product-market fit in Australia. The next challenge is scaling the tech stack and expanding beyond the 'undefined' region to compete with global players.
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Meta Tags
Spacenow - The #1 place for pop ups and unique spaces.
We’ve built an online marketplace that allows you to instantly find and rent a variety of spaces anytime, anywhere - from pop ups to events.
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Spacenow
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Reviews (20)
Found the perfect venue for our…
Found the perfect venue for our corporate event though Spacenow
Spacenow is an incredibly efficient and…
Spacenow is an incredibly efficient and user friendly platform. I recently used it to find a perfect, unconventional venue for a corporate event, and the whole process was seamless
Excellent Space & Experience
Spacenow team was very organised and helpful. Very easy to bump in and out. Great light. Really nice space. Appreciate the extra support from Kimba!
Outstanding Interaction!
Everything from my introduction to Keliann through to the actual event was outstanding! Thank you so very much and I look forward to speaking with you again soon.
Seamless EOFY Venue Coordination with SpaceNow
Working with SpaceNow, and particularly with Keliann, to secure a venue on short notice for our End of Financial Year event has been a smooth process, and I highly recommend their services. Their communication is prompt, and they possess an extensive knowledge of venues and suppliers.
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About spacenow.com
We’ve built an online marketplace that allows you to instantly find and rent a variety of spaces anytime, anywhere - from pop ups to events.
Company Overview
spacenow.com Social Media
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Email Addresses
Phone Numbers
Technology Stack
spacenow.com uses 19 technologies across their website including Google Maps, PHP, WordPress, and more.
Maps
Google Maps
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Cloudflare
E-commerce & Payments
Stripe
Traffic & Audience
spacenow.com receives approximately 3.9K monthly visitors and ranks #4,519,666 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:20 on the site.
The majority of spacenow.com's traffic comes from .
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This page provides publicly available information about spacenow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit spacenow.com directly at https://spacenow.com.