In a landscape dominated by Google and Meta, Sparteo is executing a high-stakes play: betting that publishers need AI-driven independence, not walled gardens. With 119 employees and $19M in revenue, they aren't just selling ad tech; they're selling survival to publishers drowning in the complexity of programmatic advertising.

"Sparteo isn't just serving ads; they're democratizing the algorithm for the mid-market publisher."

While global rank #1,113,315 might seem modest, the traffic distribution tells a story of high intent. With 27.7% of traffic coming from 'undefined' (likely direct brand searches) and a strong 'sparteo' keyword volume (6,790/mo), they have achieved a level of brand recognition that transcends generic ad tech queries. This is a company that publishers look up by name, not by accident.

• Vertical Focus: Specifically targets the 'sports' industry, allowing for specialized inventory optimization.
• Ecosystem Play: Their 'login' redirect to viously.com suggests a partnership or acquisition integration (Viously) to bolster video monetization capabilities.
• Talent Acquisition: A dedicated careers portal (teamtailor.com) indicates a structured, scaling culture rather than a chaotic startup environment.