speare.com
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Speare: The Writer's Secret Weapon
A lean startup taking on the novel-writing software giants
While Scrivener dominates the desktop and Google Docs lives in the browser, Speare is carving a niche for writers who want structure without complexity. This 9-person startup isn't just building another word processor—they're building a thinking environment for novelists.
"Speare proves you don't need a massive team to build a product that writers love—you just need to understand their pain points."
The Writer's Dilemma
Speare targets the underserved middle ground: writers who find Google Docs too linear and Scrivener too complex. With 66% direct traffic, their users aren't discovering them through SEO—they're returning by choice. The 9-person team, led by CEO Kent Sisco, maintains a laser focus on the writing experience rather than feature bloat.
The Growth Strategy
Speare's 17% organic traffic share reveals a deliberate content strategy. Their top keywords aren't generic writing terms—they're specific feature searches like 'export any page in markdown' and 'upload imagen for a page.' This suggests a user base that's already using Speare and searching for advanced workflows, not beginners looking for writing software.
The tech stack tells a modern story: Next.js on Vercel for performance, PWA for accessibility, and Paddle for monetization. This isn't a legacy platform—it's built for the web-first writer who expects seamless cross-device experience. The absence of structured data suggests they're prioritizing user experience over SEO theatrics.
- Markdown-first architecture appeals to technical writers
- PWA approach eliminates platform lock-in
- Family-run team suggests tight feedback loops
- Revenue model appears subscription-based via Paddle
Speare is playing the long game
While competitors chase feature wars, Speare is building a loyal user base through focused execution and genuine understanding of the writing craft. At $0.7M revenue with just 9 employees, they're proving that sometimes the best growth strategy is simply making a great tool.
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Speare makes writing novels easy
Speare is the all-in-one solution for writing, note-taking, and personal knowledge management.
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About speare.com
Speare is the all-in-one solution for writing, note-taking, and personal knowledge management.
Company Overview
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Technology Stack
speare.com uses 8 technologies across their website including Google Fonts, HSTS, Vercel, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Vercel
Advertising
Facebook Pixel
E-commerce & Payments
Paddle
Analytics & Marketing
Google Analytics
Traffic & Audience
speare.com receives approximately 944 monthly visitors and ranks #7,432,797 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of speare.com's traffic comes from .
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