specifiedby.com
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The Specifier's Silent Goldmine
How SpecifiedBy.com is quietly dominating the $200B heavy industry sales funnel
While everyone chases mass-market e-commerce, SpecifiedBy.com is mining a niche worth billions: the architects, engineers, and contractors who specify products for billion-dollar construction projects. They've built a digital moat where a single spec can drive $1M+ in sales.
"In heavy industry, you don't sell to consumers—you sell to specifiers. SpecifiedBy.com owns the discovery layer where billion-dollar decisions begin."
The Specifier Economy
Traditional B2B marketing misses the mark entirely. SpecifiedBy.com targets the precise moment of creation—when architects need products, and manufacturers need to be found. Their 63% organic traffic share proves they've become the default search engine for heavy industry professionals.
The Growth Paradox
With only 18 employees generating $3.5M in revenue ($194K per employee), SpecifiedBy.com shows the power of vertical focus. Their 2.5-star Trustpilot rating suggests friction in the sales process, but their 81K monthly visits from serious industry buyers indicate they're solving a real pain point.
The keyword data reveals their strategy: they're not chasing generic terms. 'Free standing sauna heater' (210 monthly searches) and 'open mesh flooring pdf detail support edge' (190 searches) are hyper-specific queries from professionals deep in specification work. These aren't casual browsers—they're buyers with budgets.
- Niche dominance: Owns the specifier discovery layer in heavy industry
- Efficient scaling: $194K revenue per employee in a capital-intensive sector
- Organic moat: 63% of traffic comes from SEO, not paid ads
- Global reach: Traffic from undefined markets shows international appeal
The Silent Giant of Industrial Sales
While SaaS companies chase unicorn valuations, SpecifiedBy.com is building a profitable, defensible business in the unsexy but lucrative world of heavy industry specification. Their 18-person team is generating more revenue than many 100-person startups.
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Specifier Marketing & Lead Generation from SpecifiedBy
Build relationships & increase specifier sales with our smart digital marketing & lead generation platform. Get started with a free trial.
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Reviews (20)
Excellent service from SpecifiedBy
Excellent service from SpecifiedBy. The team are always really responsive to any questions and proactive with help and advice. Thank you
Great customer service and very…
Great customer service and very responsive to queries.
Speedy replies and great service!
Speedy replies and great service!! Thanks for all your help!
Thanks Daniel - happy to help :)
Great platform that provides an…
Great platform that provides an alternative to other specification planforms. This platform is very user friendly- product specs are easy to find. I personally like the chat, users can leave a review on manufacturer's profile, users can also compare products. My only downside is that you can't custom the time period in the analytics. You can only chose the last 7days, 30 days or the last 6 months if I don't make a mistake. I wish I could choose a actual date...Other than that, I would 100% recommend this platform!
Thanks for the feedback Claire. Really glad to hear about your experience and appreciate you taking the time to share :) And we're planning to work on improving the analytics reporting later this quarter.
Probal was very helpful and informative…
Probal was very helpful and informative and I know where to go if I have any further questions.
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About specifiedby.com
Build relationships & increase specifier sales with our smart digital marketing & lead generation platform. Get started with a free trial.
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specifiedby.com uses 16 technologies across their website including Google Fonts, Laravel, Amazon S3, Cloudflare, and more.
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specifiedby.com receives approximately 81.6K monthly visitors and ranks #470,670 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:36 on the site.
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This page provides publicly available information about specifiedby.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit specifiedby.com directly at https://specifiedby.com.