speira.com
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Speira: The $385M Aluminum Titan
How a German recycling powerhouse is quietly reshaping industrial supply chains
In a world obsessed with SaaS valuations, Speira operates in the real economy where aluminum scrap becomes premium rolling stock. This isn't a startup—it's a $385.9M industrial force with 1,125 employees across 12 locations in Germany and Norway, proving that heavy industry still commands serious digital attention.
"Speira doesn't just recycle aluminum—they're building a closed-loop industrial ecosystem where every scrap piece has engineered value."
Industrial Infrastructure at Scale
Speira's 12 locations across Germany and Norway aren't just facilities—they're nodes in a precision-engineered network. With 40% direct traffic (18,766 monthly visits), their audience isn't browsing; they're transacting. The company operates at the intersection of heavy industry and digital transformation, where Head of Digital Transformation Hendrik Heck leads the charge to digitize aluminum's journey from scrap to sheet.
The Recycling Revolution
Their top keyword—'speira recycling service deutschland' (340 monthly volume)—reveals a strategic moat: they're not just selling aluminum, they're selling circular economy compliance. With Ralf Koering heading BU Recycling Services, Speira is positioned to capture Germany's industrial demand for sustainable materials. The 150 monthly searches for 'traffic sign film' signal they're targeting specific high-value applications beyond commodity aluminum.
The tech stack tells a story of modernization: jQuery and Bootstrap coexist with Tailwind CSS and Swiper. This isn't a legacy site—it's a hybrid of proven industrial tools and modern frontend frameworks. The LinkedIn Insight Tag and Google Analytics show they're tracking B2B decision-makers, not just casual visitors. Their portal (portal-speira.force.com) suggests Salesforce integration for customer management—critical for B2B industrial relationships.
- 12 locations in Germany and Norway create a regional moat difficult for global competitors to replicate
- 1,125 employees generate $385.9M revenue—$342k per employee, indicating high-value industrial operations
- 40% direct traffic proves strong brand recognition in B2B industrial markets
- 36% organic search shows SEO is a growth channel, not an afterthought
The Silent Industrial Giant
Speira represents the untapped potential of industrial B2B—where digital presence drives real revenue, not vanity metrics. For founders and investors, this is a blueprint: build deep regional expertise, invest in digital transformation, and own the circular economy narrative. The aluminum industry won't be disrupted overnight, but Speira is proving that heavy industry can move with digital agility.
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Global aluminium rolling and recycling company Speira
Speira - Leading in aluminium rolling and recycling ▷ 12 locations in Germany and Norway ☑ Innovative products and solutions ☑ More on | Speira.com
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About speira.com
Speira - Leading in aluminium rolling and recycling ▷ 12 locations in Germany and Norway ☑ Innovative products and solutions ☑ More on | Speira.com
Company Overview
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speira.com uses 13 technologies across their website including Google Maps, Vimeo, OneTrust, and more.
Maps
Google Maps
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Vimeo
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OneTrust
Advertising
LinkedIn Insight Tag
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speira.com receives approximately 18.8K monthly visitors and ranks #1,416,941 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:45 on the site.
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