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SPINS: The Silent Powerhouse of CPG Data
How 564 employees power $72M in revenue by turning retail chaos into clarity
In the noisy world of consumer packaged goods, SPINS operates with surgical precision. They don't just sell data—they sell certainty to brands navigating the treacherous waters of retail shelf strategy. For over two decades, they've been the invisible engine behind some of the biggest natural product launches.
"SPINS doesn't just track what sells—they predict what will sell next quarter. That's the difference between data and intelligence."
The CPG Insider's Edge
With 65% direct traffic and only 26% organic search, SPINS operates like a gated community. Brands don't stumble upon them—they're invited in. This isn't a discovery play; it's a retention fortress. The low organic footprint suggests they're not chasing SEO keywords—they're closing enterprise deals. Their top keyword 'spins' gets 12,780 monthly searches, but that's brand traffic, not acquisition. The real signal? 'spence data service for cpg brand sales' at 540 monthly searches—niche, specific, and likely high-intent.
The Revenue Per Employee Playbook
At $71.9M revenue with 564 employees, SPINS generates ~$127,500 per employee. That's solid for a data company, but not exceptional. Compare this to pure-play SaaS companies hitting $200K+ per employee. This suggests SPINS is still in the implementation-heavy, services-adjacent phase. They're likely selling complex data solutions requiring significant onboarding. The opportunity? Productizing more of their offering to reach SaaS-level margins. The risk? Staying in the 'consulting with data' zone limits scalability.
The tech stack tells a story of modernization but not revolution. jQuery alongside Tailwind and Ant Design suggests legacy codebases being modernized incrementally. They're not rebuilding from scratch—they're evolving. This is pragmatic but risky. In the data space, technical debt compounds faster than in other sectors. The presence of Goober and DaisyUI hints at a design system evolution, but the mix of Bootstrap and Tailwind suggests fragmented frontend teams.
- Dominates natural product data (their sweet spot)
- Enterprise-first sales motion (low organic traffic)
- Strong retention (high direct traffic)
- Mid-market revenue per employee ($127K)
- Modernizing tech stack incrementally
SPINS is a cash cow, not a rocket ship
They've built a defensible, profitable data business serving a specific vertical. The question isn't about explosive growth—it's about whether they can maintain their edge as retail data becomes commoditized. For investors seeking steady returns, not unicorns.
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SPINS - Get on Shelf, Stay on Shelf, & Innovate Ahead of Trends
SPINS transforms retailer data into performance solutions to accelerate growth, and deepen loyalty with shoppers.
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About spins.com
SPINS transforms retailer data into performance solutions to accelerate growth, and deepen loyalty with shoppers.
Company Overview
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Technology Stack
spins.com uses 28 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
spins.com receives approximately 42.4K monthly visitors and ranks #779,609 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.
The majority of spins.com's traffic comes from undefined, undefined, .
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