splashdata.com
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SplashID: The $1M Password Manager with a 12-Person Crew
A legacy password manager fighting for relevance in a crowded market
In a world dominated by 1Password and LastPass, SplashID has survived for over two decades with just 12 employees and $1M in revenue. This isn't a growth story—it's a survival story.
"SplashID isn't trying to win the password war—they're just trying to keep their 20-year-old fortress standing."
The Niche That Refuses to Die
With only 5,439 monthly visits and 89% coming from undefined regions, SplashID has retreated into a niche that values legacy over growth. Their top keyword is 'splashid8' (390 monthly searches)—not a brand play, but users desperately searching for a specific version of aging software. This isn't a product finding product-market fit; it's a product living off its existing install base.
The Traffic Paradox
Here's the damning data: 49% of traffic is direct, while only 32% comes from organic search. For a 20+ year old brand, that's backwards. Modern SaaS companies see 60-70% organic search. SplashID's direct traffic suggests existing users logging in, not new users discovering. The 12-person team appears focused on maintenance, not growth—exactly what you'd expect from a product in 'harvest mode.'
The tech stack tells the story of a team moving slowly. jQuery, Bootstrap, and Tailwind CSS—these are tools of incremental updates, not innovation. Compare this to competitors using React, Next.js, and modern authentication stacks. SplashID's stack suggests they're optimizing for stability over features, which might explain the 3.3/5 Trustpilot rating from just 2 reviews. When you only have 5,400 monthly visitors, every review matters.
- Revenue-per-employee: ~$83k (extremely low for SaaS)
- Traffic concentrated in undefined markets (89.1%)
- Top keywords reveal users searching for legacy versions
- Minimal review presence suggests low customer engagement
The Harvest Strategy
SplashID isn't a growth company—it's a cash flow machine for a dedicated team. With 12 employees and $1M revenue, they're profitable by staying small. But in the password manager arms race, staying small means staying irrelevant.
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SplashData - Powerful productivity tools
SplashID Safe
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Reviews (2)
I have used the SplashID password safe since the beginning.
Update: The support person listened to my feedback and turned things around. My issue is resolved. Thank you! I have used the SplashID password safe for decades and it mostly works well. Their customer service and product communications including new releases could be better. They take a condescending and unprofessional approach that could be easily fixed with a little customer support training.
Love the product, hate the support
I've used SplashID for many years to organize and protect my passwords, and have been happy with the product. I've been trying to upgrade to the new version (SpashID 9.0) but had the most horrible experience with support (Nikolai Filipov to be specific). Not only is he condescending (calling my problems simple and trivial) but after an entire day of back and forth emails he hasn't fixed the problem and then just disappeared. I haven't heard from him in 5 days. There is no phone support, just cumbersome emailing.
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About splashdata.com
SplashID Safe
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Technology Stack
splashdata.com uses 7 technologies across their website including YouTube Embed, Google Fonts, Cloudflare, and more.
Video
YouTube Embed
Fonts
Google Fonts
Cloud & Hosting
Cloudflare
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
splashdata.com receives approximately 5.4K monthly visitors and ranks #3,573,049 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:44 on the site.
The majority of splashdata.com's traffic comes from undefined, .
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This page provides publicly available information about splashdata.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit splashdata.com directly at https://splashdata.com.