splendid.com
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Splendid: The Unsung Giant of Soft Goods
A $56M lifestyle brand quietly dominating comfort, not clicks
In a world screaming for attention, Splendid is a $56M whisper. With 224 employees and a cult following for their soft fabrics, they've built a lifestyle empire on comfort, not clout.
"Splendid's 63% direct traffic is the ultimate proof of brand loyalty—people don't search, they return."
The Quiet Loyalists
With 252K monthly visits and 63% coming directly, Splendid's audience isn't browsing—they're committed. The brand's organic search is only 27%, revealing a community that types 'splendid.com' directly into their browser, not Google. This is the hallmark of a true lifestyle brand, not a transactional e-commerce store.
The Sustainable Soft Power
Splendid's growth story isn't about viral marketing hacks. It's about fabric innovation. From 't-shirt to sheets,' they've built a vertically integrated narrative around sustainable, soft materials. The brand's 56,793 backlinks aren't from press releases—they're from genuine customer love and affiliate bloggers who swear by their quality.
The tech stack reveals a pragmatic approach: jQuery for legacy stability, Tailwind CSS for modern design, and Google Analytics for data-driven decisions. They're not chasing the latest framework—they're optimizing for performance and familiarity. The 1.6/5 Trustpilot rating is a glaring red flag, suggesting either a product quality issue or, more likely, a customer service gap that's costing them brand equity.
- Direct traffic dominance (63%) signals exceptional brand recall
- Niche keyword targeting: 'splendid girls london ribbed hoodie' (170 vol) shows deep category penetration
- The 'splendid' brand keyword alone commands 30K monthly searches—massive brand equity
- Low organic search (27%) reveals untapped SEO potential
Splendid is a sleeping giant
Fix customer service, unlock SEO, and watch this $56M brand scale to $200M+
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Traffic & Engagement
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What keywords does Splendid rank for?
5 keywordsHow is Splendid's SEO?
Open Graph Image
https://cdn.shopify.com/s/files/1/0550/4014/7529/files/logo.png?height=628&pad_color=fff&v=1650372659&width=1200
Meta Tags
Designer Women's, Kids & Home | Splendid
Discover sustainable, stylish and soft products that take you from t-shirt to sheets. From the fabric you wear to what you do, shop our women’s, kids, and home collection now.
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Splendid
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Reviews (20)
Took 34 days to be delivered. Promised much less.
I ordered something for my Grandson for Christmas that was that was decorated with a Christmas theme Dec. 8. It was promised to be delivered before Christmas. I tracked it and saw it was stalled in Sweden and left there on the 18th. It arrived in the US on the 23rd and was delivered to my house Jan. 10. It's useless to me now. I asked for a refund and was offered $2 for a sign of goodwill. NEVER AGAIN with this company. I noticed there were many similar reviews with the same problem.
Scam
Splentdid.com is definitely a scam. I ordered a Christmas gift December 9 and I’m still waiting for it. Today is January 13. They originally said I would receive it by December 23 in time for the Christmas present. After waiting for so long, I asked for a refund and they said oh see if you like the product first when you get it. I wish I never ordered from them and I never will again. I still have not received it. It’s been over a month.
Ordered something said it was delivered…
Ordered something said it was delivered on the 27 of December. Nevered delivered emailed them got response but now nothing. Called credit card can't even find charged on statement. I hate ordering on line. The website is ordered from was splentdid.com. it is a fake website on Facebook. It was not from splendid.
Awful
Awful! I placed my order over two weeks prior to Christmas, with expedited shipping with shipping occurring within 2-3 days of the order, and nothing! I sent a request to cancel and/or a refund, since the package is still in Poland…they stated they could not because my son’s gift has now shipped…on 12/28! Unacceptable!
Honestly
Honestly, save yourself from the headache of dealing with this company. I am still awaiting a response. I was essentially told that despite the seller sending my order to the wrong recipient, I have no resolution to receive my items or receive a refund because I won’t be able to return my items (as they were sent to someone else). Surely this isn’t a sustainable business model. When I requested that I be referred to their fraud department, all correspondence ceased coming. BUYER BEWARE!
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About splendid.com
Discover sustainable, stylish and soft products that take you from t-shirt to sheets. From the fabric you wear to what you do, shop our women’s, kids, and home collection now.
Company Overview
splendid.com Social Media
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Email Addresses
Phone Numbers
Technology Stack
splendid.com uses 29 technologies across their website including UserWay, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads
Traffic & Audience
splendid.com receives approximately 253.0K monthly visitors and ranks #138,235 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 1:24 on the site.
The majority of splendid.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about splendid.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit splendid.com directly at https://splendid.com.