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Sporcle: The $42M Trivia Behemoth You've Never Heard Of
A 193-person team built a 15M monthly visit empire on pure nostalgia and data.
In a world obsessed with the next viral TikTok trend, Sporcle quietly dominates the trivia space with 15 million monthly visits and a $42.9M revenue engine. It's not flashy, it's not social-first, but it's built an empire on the simple human need to test knowledge.
"Sporcle doesn't chase trends—it builds archives. The difference between a flash-in-the-pan quiz app and a $42M trivia empire is patience and data."
The Power of Direct Traffic
With 54% of traffic coming directly to sporcle.com, this isn't a platform built on algorithms—it's a habit. Users don't discover Sporcle; they return to it. This is the holy grail for product managers: a 15M monthly visit destination where over half the users type the URL directly. The 'sporcle' keyword alone drives 523,800 monthly searches, creating a moat that new trivia startups can't cross.
Geography as a Trojan Horse
Sporcle's genius lies in its keyword dominance. 'Countries of the world' (21,880 monthly searches) and 'geography quiz' (40,490 searches) aren't just content categories—they're entry points. By owning educational search terms, Sporcle captures students, teachers, and trivia nights simultaneously. The data shows they're not competing on social buzz; they're winning on utility and nostalgia, one geography quiz at a time.
The technical stack reveals a pragmatic approach: jQuery, Bootstrap, and AWS. This isn't a bleeding-edge startup burning cash on React rewrites. It's a stable, profitable machine that prioritizes function over flash. The 193-person team is lean for the revenue they generate, suggesting high margins and efficient operations. The Trustpilot rating of 2/5 from 19 reviews is concerning, but likely reflects the friction of free-to-play models and ads rather than product failure.
- Direct traffic dominance (54%) signals deep user habit formation
- Educational search terms create a defensible moat in geography and history
- Lean 193-person team generates $42.9M in revenue (≈$222k per employee)
- Backlinks (485K) show strong domain authority built over decades
Sporcle is the anti-unicorn
It's a profitable, patient, and undervalued asset that proves you don't need venture capital to build a billion-dollar habit.
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Meta Tags
Sporcle | Play Fun Trivia Quizzes on Every Topic
Discover the world's largest trivia and quiz site. Test your knowledge on Geography, Sports, Music, TV and more!
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Sporcle
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Reviews (19)
Annoying User
I enjoy the site but there is an annoying user, RotherhamAndrea, who is a wannabe admin or staff member. This user is always responding to posts in the Report a Problem group, but is not an admin or staff member. It's annoying. I like the site though.
Open Your Mind
Enjoy this site on a daily basis. Addictive. Alpha1Omega
Great Private Custom Trivia Event!
Mark did a great job on the trivia for our daughter's wedding shower! Everyone had a ball and I heard from many of the guests on how fun it was. He was funny and professional. A couple of weeks before the event, they collected questions from the bride and groom to make a custom trivia game which our guests loved. Mark was a great host and I would definitely use Sporcle again for future events. Great job!
Mundane and repetitive quizzes
There are plenty of quizzes. However, I find a lot of them mundane and repetitive. It's okay for playing a few quick quizzes to pass the time.
Love the quizzes but too many ads
Love the entertaining and challenging quizzes but there are, so many annoying ads. Sometimes they block the game so I can't see it.. And time runs out. And the site is soo slow now. Such a pity
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About sporcle.com
Discover the world's largest trivia and quiz site. Test your knowledge on Geography, Sports, Music, TV and more!
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Technology Stack
sporcle.com uses 17 technologies across their website including Font Awesome, PHP, cdnjs, unpkg, and more.
Fonts
Font Awesome
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PHP
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cdnjs, unpkg
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Amazon Web Services, AWS CloudFront, Cloudflare
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DoubleClick Floodlight
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Google Analytics
Traffic & Audience
sporcle.com receives approximately 14.9M monthly visitors and ranks #2,535 globally. The website has a bounce rate of 35% with visitors viewing an average of 8.8 pages per visit. Users spend an average of 9:51 on the site.
The majority of sporcle.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sporcle.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sporcle.com directly at https://sporcle.com.