springbig.com
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Springbig: The MarTech Ghost in Regulated Industries
How a $64M revenue company dominates cannabis marketing with invisible traffic
Springbig is a $64M revenue MarTech platform that has carved out a lucrative niche in regulated industries, particularly cannabis and CBD. With 221 employees and a unique domain strategy, they've built a marketing engine that operates largely under the radar.
"When your customers can't Google you, you build a direct relationship. Springbig's 56% direct traffic proves they've mastered the art of invisible marketing."
The Regulated Industry Paradox
Springbig operates in a space where traditional digital marketing fails. Cannabis brands can't advertise on Google or Facebook, making email and SMS the primary channels. This constraint became their competitive moat. Their $19.7M funding and 221 employees aren't building a generalist marketing platform—they're building a compliance-first messaging system where deliverability isn't a feature, it's the entire product.
The Traffic Anomaly
With only 7,096 monthly visits and a global rank of #2,545,500, Springbig appears invisible. But the data reveals a deliberate strategy: 56% direct traffic (vs 28% organic) means their customers aren't finding them—they're already customers. The top keyword 'springbig' gets 1,320 monthly searches, while 'reward program for smoke shop' gets just 110. This isn't a demand generation play; it's a retention and expansion engine for an existing client base.
The tech stack tells a story of pragmatism over polish. jQuery, Bootstrap, and Tailwind CSS suggest a focus on functionality over flash. No advanced analytics or modern frameworks visible—just reliable, compliant tools that work in regulated environments. Their PWA implementation and lazy loading show they care about performance, but they're not chasing tech trends.
- Revenue-to-employee ratio of $290k suggests efficient B2B SaaS economics
- Top keywords reveal focus on cannabis retail (smoke shops, CBD)
- 56% direct traffic indicates strong client relationships and repeat usage
- Tech stack prioritizes reliability over cutting-edge frameworks
The Invisible Giant Strategy
Springbig proves you don't need to be famous to be profitable—just indispensable to a regulated industry
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BETTER TEXT EMAIL PUSH MARKETING AI-Powered MarTech for Regulated Industries Get Started Today Phone Email Submit Submit Increase retention, boost revenue, build customer loyalty, and create smarter marketing campaigns with the highest deliverability for regulated industries. LEVERAGE YOUR DATA Thanks to our innovative CRMs for regulated industries, you can craft personalized messages based on your
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About springbig.com
BETTER TEXT EMAIL PUSH MARKETING AI-Powered MarTech for Regulated Industries Get Started Today Phone Email Submit Submit Increase retention, boost revenue, build customer loyalty, and create smarter marketing campaigns with the highest deliverability for regulated industries. LEVERAGE YOUR DATA Thanks to our innovative CRMs for regulated industries, you can craft personalized messages based on your
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springbig.com uses 24 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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Cloudflare
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HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
springbig.com receives approximately 7.1K monthly visitors and ranks #2,545,500 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 3:01 on the site.
The majority of springbig.com's traffic comes from undefined, .
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