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Springload: Wellington's Quiet Giant
A $13M digital agency building more than just websites
In a market saturated with offshore agencies and solo developers, Springload Te Pipītanga operates on a different frequency. With 90 employees and $13.1M in revenue, this Wellington-based digital agency isn't just building websites—they're architecting the digital infrastructure for New Zealand's most critical organizations.
"Springload's real product isn't code—it's institutional trust at scale."
The Architecture of Trust
Springload's client roster reads like a who's who of New Zealand's public sector and humanitarian organizations. From Red Cross to government agencies, they've built a reputation for handling complex, high-stakes digital transformations. Their 90-person team isn't just large—it's deliberately sized to bridge the gap between boutique creativity and enterprise reliability. Unlike agencies that chase every trend, Springload specializes in platforms that need to work flawlessly for decades, not just launch cycles.
The Revenue Reality Check
Here's the provocative truth: Springload's $13.1M revenue with 90 employees suggests an average of $145K per employee—a healthy margin for a services business, but revealing of their positioning. They're not competing on price with offshore shops, nor are they a high-margin product company. This is the sweet spot for sustainable, mission-driven work. Their 3,783 monthly visits are modest, but that's the point—when your clients are Red Cross and government agencies, you don't need viral marketing. You need referrals that come from people who've seen your work in production.
The tech stack tells a story of pragmatic modernity. Tailwind CSS, Vite, and PWA capabilities sit alongside Google Analytics and Matomo. They're not chasing bleeding-edge frameworks—they're building with tools that scale and maintain. The presence of both Google Tag Manager and Matomo suggests they understand analytics at the enterprise level, where one tool rarely fits all compliance needs.
- Deep government and NGO sector penetration (Red Cross, public sector)
- Bicultural commitment: Te Pipītanga name and Māori-first positioning
- Sustainable growth model: $13M revenue without VC funding or aggressive scaling
- Full-stack capability: 90 people covering design, development, and strategy
The Unsexy Advantage
Springload's real moat isn't technology—it's trust, cultural alignment, and the patience to build systems that matter.
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Springload Te Pipītanga – Digital agency – Wellington, New Zealand
Springload Te Pipītanga is a digital agency in Wellington, Aotearoa New Zealand. We create award-winning websites, platforms and apps that improve businesses and people’s lives.
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About springload.co.nz
Springload Te Pipītanga is a digital agency in Wellington, Aotearoa New Zealand. We create award-winning websites, platforms and apps that improve businesses and people’s lives.
Company Overview
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Technology Stack
springload.co.nz uses 14 technologies across their website including Django, PHP, Amazon Web Services, AWS CloudFront, and more.
Backend Frameworks
Django
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Matomo, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
springload.co.nz receives approximately 3.8K monthly visitors and ranks #4,263,923 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:41 on the site.
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