9:41
springload.co.nz
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springload.co.nz

14 technologies
VerifiedGrowingVisit3.8K/mo$13M9014 Tech25 Leads
Deep Dive

Springload: Wellington's Quiet Giant

A $13M digital agency building more than just websites

In a market saturated with offshore agencies and solo developers, Springload Te Pipītanga operates on a different frequency. With 90 employees and $13.1M in revenue, this Wellington-based digital agency isn't just building websites—they're architecting the digital infrastructure for New Zealand's most critical organizations.

$13.1M
annual revenue
90
employees
3,783
monthly site visits
45%
organic search traffic

"Springload's real product isn't code—it's institutional trust at scale."

The Architecture of Trust

Springload's client roster reads like a who's who of New Zealand's public sector and humanitarian organizations. From Red Cross to government agencies, they've built a reputation for handling complex, high-stakes digital transformations. Their 90-person team isn't just large—it's deliberately sized to bridge the gap between boutique creativity and enterprise reliability. Unlike agencies that chase every trend, Springload specializes in platforms that need to work flawlessly for decades, not just launch cycles.

The Revenue Reality Check

Here's the provocative truth: Springload's $13.1M revenue with 90 employees suggests an average of $145K per employee—a healthy margin for a services business, but revealing of their positioning. They're not competing on price with offshore shops, nor are they a high-margin product company. This is the sweet spot for sustainable, mission-driven work. Their 3,783 monthly visits are modest, but that's the point—when your clients are Red Cross and government agencies, you don't need viral marketing. You need referrals that come from people who've seen your work in production.

The tech stack tells a story of pragmatic modernity. Tailwind CSS, Vite, and PWA capabilities sit alongside Google Analytics and Matomo. They're not chasing bleeding-edge frameworks—they're building with tools that scale and maintain. The presence of both Google Tag Manager and Matomo suggests they understand analytics at the enterprise level, where one tool rarely fits all compliance needs.

  • Deep government and NGO sector penetration (Red Cross, public sector)
  • Bicultural commitment: Te Pipītanga name and Māori-first positioning
  • Sustainable growth model: $13M revenue without VC funding or aggressive scaling
  • Full-stack capability: 90 people covering design, development, and strategy
No viral marketing or aggressive growth hacking
Builds systems that last decades, not just launch cycles
Not chasing Silicon Valley valuations or unicorn status
Deep institutional knowledge of New Zealand's public sector
Avoids trendy but unproven technology stacks
Sustainable business model that prioritizes stability over explosive growth

The Unsexy Advantage

Springload's real moat isn't technology—it's trust, cultural alignment, and the patience to build systems that matter.

What tech stack does Springload use?

22 detected
Backend Frameworks1
Programming Languages1
Web Standards2
Build Tools2
Tracking & Analytics8
G
Google Tag Manager
L
LinkedIn Insight Tag
A
Amazon CloudFront
G
Google Tag Manager
G
Google Analytics
L
LinkedIn Insight Tag
L
LinkedIn
G
Google DoubleClick

How much traffic does Springload get?

Traffic & Engagement

3.8K
Monthly Visits
2.2
Pages/Visit
0:41
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend+12%
3.4K
Oct 2025
Oct
3.6K
Nov 2025
Nov
3.8K
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
37%
Social
5%
Referrals
10%
Email
0%
Paid
2%

Where is Springload's audience located?

🌍50.8%
🌍37.2%
🌍9.2%
🌍2.8%

What keywords does Springload rank for?

5 keywords
1springload260 vol
2bron thomson70 vol
3red cross93.6K vol$1.63
4amazon web services85.7K vol$1.76
5xweo5.4K vol$1.62

How is Springload's SEO?

Open Graph Image

OG Image preview
og:image

https://d34793v2cn2iyf.cloudfront.net/static/b1c4b340/images/springload-sprout.png

Meta Tags

title66 chars

Springload Te Pipītanga – Digital agency – Wellington, New Zealand

description177 chars

Springload Te Pipītanga is a digital agency in Wellington, Aotearoa New Zealand. We create award-winning websites, platforms and apps that improve businesses and people’s lives.

languageEN-NZ

H1 Tags

h1SpringloadTe Pipītanga

Who works at Springload?

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What do customers think of Springload?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Springload

What is Springload's Revenue?
Springload generates approximately $13M in annual revenue. With 90 employees, that's $145,000 per employee.
What does Springload do?
Springload Te Pipītanga is a digital agency in Wellington, Aotearoa New Zealand. We create award-winning websites, platforms and apps that improve businesses and people’s lives.
How fast is Springload growing?
Springload employee count has changed by -2% year over year.
What technologies does Springload use?
Springload uses 14 technologies across their website including Backend Frameworks, Programming Languages, Cloud & Hosting. Key technologies include Django, PHP, Amazon Web Services, AWS CloudFront.
Who are Springload's competitors?
Springload's main competitors include Trade Me, Tapi, StaffCV, Catalyst IT, JAVLN. These companies operate in similar markets and compete for the same customer base.

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What are Springload's key pages?

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About springload.co.nz

Springload Te Pipītanga is a digital agency in Wellington, Aotearoa New Zealand. We create award-winning websites, platforms and apps that improve businesses and people’s lives.

Company Overview

springload.co.nz
Website
computers_electronics_and_technology
Industry
#4,263,923
Global Rank
3.8K
Monthly Visitors
14
Technologies
25+
Employees

springload.co.nz Key Pages

springload.co.nz Social Media

Contact springload.co.nz

Technology Stack

springload.co.nz uses 14 technologies across their website including Django, PHP, Amazon Web Services, AWS CloudFront, and more.

Backend Frameworks

Django

Programming Languages

PHP

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

LinkedIn Insight Tag

Analytics & Marketing

Matomo, Google Tag Manager, Google Analytics

Web Standards

Twitter Cards, PWA

Traffic & Audience

3.8K
Monthly Visits
34%
Bounce Rate
2.2
Pages/Visit
0:41
Avg. Duration

springload.co.nz receives approximately 3.8K monthly visitors and ranks #4,263,923 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:41 on the site.

The majority of springload.co.nz's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is springload.co.nz?
Springload Te Pipītanga is a digital agency in Wellington, Aotearoa New Zealand. We create award-winning websites, platforms and apps that improve businesses and people’s lives.
What technologies does springload.co.nz use?
springload.co.nz uses 14 technologies including Django, PHP, and 8 more. View the full tech stack analysis above.
How do I contact springload.co.nz?
You can contact springload.co.nz via email at [email protected] or through their contact page.
What are springload.co.nz's social media accounts?
springload.co.nz is active on github, linkedin. You can find links to all their social media profiles in the social section above.
Is springload.co.nz hiring?
Check springload.co.nz's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is springload.co.nz?
springload.co.nz receives approximately 3.8K monthly visitors and ranks #4,263,923 globally. Traffic is growing by 4.0% month-over-month.

Related Searches

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This page provides publicly available information about springload.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit springload.co.nz directly at https://springload.co.nz.