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The Silent Rail Giant: Sqills Unpacked
How a Dutch software firm quietly moves 1.4M monthly visitors through Europe's rails
In a world obsessed with flashy AI startups, Sqills is building the invisible infrastructure that moves millions of people daily. With 1.4M monthly visits and a laser focus on rail software, they're not chasing trends—they're running the tracks.
"They don't just build software for trains—they build the software that runs the trains. There's a difference, and it's everything."
The Enterprise Paradox
Here's the fascinating contradiction: 179 employees generating $28.6M in revenue ($160K per employee) with traffic that's 56% direct. This isn't a growth-stage startup burning cash on ads. This is a mature B2B operation where customers know exactly where to go. The low organic search (10%) suggests they're not playing the SEO game—they're winning through partnerships and reputation in the rail industry.
The Geographic Puzzle
The data shows 'undefined' countries dominating traffic, but the keywords tell a story: 'Kazakhstan rail' appears twice in top searches. This points to a deliberate international expansion strategy, likely into Central Asian markets where rail infrastructure is booming. The 'Enschede junior embedded' keyword reveals they're hiring specialized talent in the Netherlands, their home base.
Their tech stack reveals a modern, pragmatic approach: Next.js and Vercel for performance, Laravel for backend stability, and Cookiebot for compliance. They're not rebuilding everything—they're using best-in-class tools to serve a mission-critical industry where downtime isn't an option.
- Direct traffic dominance (56%) signals strong brand recognition in enterprise rail sector
- Top keyword 'itabus' (94K volume) suggests they power Italy's intercity bus booking systems too
- Leadership team includes UK/Ireland specialists—clearly targeting expansion beyond Netherlands
- The 'Kazakhstan' keyword cluster hints at untapped emerging markets for rail digitization
The Unsexy Billion-Dollar Play
While everyone chases AI chatbots, Sqills is building the operating system for European rail. That's not sexy—it's strategic, defensible, and quietly massive.
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Moving people forward | Sqills
At Sqills, we build, implement and maintain high-quality software solutions focused at reducing cost, increasing revenue and improving customer satisfaction.
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About sqills.com
At Sqills, we build, implement and maintain high-quality software solutions focused at reducing cost, increasing revenue and improving customer satisfaction.
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Technology Stack
sqills.com uses 11 technologies across their website including HSTS, Laravel, Storyblok, and more.
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HSTS
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Laravel
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Storyblok
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Vercel
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Cookiebot
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Traffic & Audience
sqills.com receives approximately 1.4M monthly visitors and ranks #46,230 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 4:59 on the site.
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