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srokausa.com

16 technologies
VerifiedVisit2.0K/mo$9M3216 Tech5 Leads
Deep Dive

Sroka: The 32-Person Powerhouse in Material Handling

How a niche OEM generates $9M/year with zero VC funding and a focused digital strategy.

In a market dominated by giants like Toyota and Hyster-Yale, a 32-person team in Michigan is quietly manufacturing electric forklifts and walkie pallet jacks that punch above their weight. Sroka Inc. isn't chasing mass-market volume; they're engineering a high-margin niche where 'Made in USA' isn't just a slogan—it's the business model.

$9.0M
Annual Revenue
32
Employees
2,044
Monthly Website Visits
25%
Organic Traffic

"Sroka proves that in industrial manufacturing, depth beats breadth. They don't sell everything—they sell specific solutions to specific problems, and the market pays for that focus."

The Traffic Paradox

With only 2,044 monthly visits, Sroka's digital footprint seems microscopic. But look deeper: 44% of traffic is direct, suggesting a powerful referral engine and repeat buyers. Their organic keywords reveal their strategy—targeting high-intent, specific terms like 'straddle stacker' (720 monthly volume) and 'walking tugger' (60 monthly volume). They aren't competing for generic 'forklift' searches; they're capturing buyers who know exactly what they need.

The Niche Playbook

Sroka's product lineup—electric forklifts, lift trucks, walkie pallet jacks, tuggers—isn't random. It's a curated selection targeting specific industrial pain points. Keywords like 'die cart' (320 volume) and 'pushback tug' (360 volume) indicate they serve manufacturing floors, assembly lines, and tight spaces where big-box competitors are overkill. This is precision targeting, not mass production.

Their tech stack is pragmatic: jQuery, Swiper, and Tailwind CSS power a functional, no-frills site. They use Cloudflare for performance and HSTS for security, but there's no complex CMS or heavy JavaScript bloat. This is a B2B site built for speed and clarity, not for flashy animations. The lack of Trustpilot reviews is telling—their sales cycle is likely relationship-driven, not transactional.

  • ISO 9001:2015 certification signals quality rigor that enterprise buyers demand
  • Social presence across 5 platforms (Twitter, YouTube, Facebook, LinkedIn, Instagram) creates multiple touchpoints for B2B engagement
  • Key leadership (Adam Sroka, Brian Gorris) suggests a hands-on, founder-led culture that resonates in industrial sales
No VC funding or rapid scaling
Profitable $9M revenue with lean operations
No massive digital ad spend
High-intent, organic traffic converting at industrial B2B rates
No broad product catalog
Deep specialization in electric material handling

Sroka is a blueprint for focused industrial growth

They prove that in capital equipment, you don't need to be the biggest—you need to be the best at solving a specific problem. For founders and investors, this is a case study in disciplined niche dominance over sprawling mediocrity.

What tech stack does Srokausa use?

17 detected
Security1
Programming Languages1
Cloud & Hosting1
Customer Support1
E-commerce & Payments1
Performance1
UI Libraries1
JavaScript Libraries4
Tracking & Analytics1
G
Google Analytics

How much traffic does Srokausa get?

Traffic & Engagement

2.0K
Monthly Visits
1.6
Pages/Visit
0:17
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-14%
2.4K
Oct 2025
Oct
4.6K
Nov 2025
Nov
2.0K
Dec 2025
Dec

Traffic Sources

Search
25%
Direct
44%
Social
11%
Referrals
18%
Email
0%
Paid
1%

Where is Srokausa's audience located?

🌍74.3%
🌍15.8%
🌍9.9%

What keywords does Srokausa rank for?

5 keywords
1walking tugger60 vol
2straddle stacker720 vol$10.61
3pushback tug360 vol$2.75
4die cart320 vol
5motorized pallet jack230 vol$4.01

How is Srokausa's SEO?

Open Graph Image

OG Image preview
og:image

https://www.srokausa.com/media/uploads/sroka_logo_133x44.png

Meta Tags

title76 chars

Sroka | Manufacturing Electric Forklifts - Lift Trucks - Walkie Pallet Jacks

description141 chars

Sroka Inc. - ISO 9001:2015 Certified OEM - Manufacturing Electric Forklifts, Lift Trucks, Walkie Pallet Jacks, Tuggers and More > Made in USA

og:description

Trusted By

languageEN-US

H1 Tags

h1Featured Products

Schema Types

UnknownOrganization

Who works at Srokausa?

Loading leads...

What do customers think of Srokausa?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Srokausa

What is Srokausa's Revenue?
Srokausa generates approximately $9M in annual revenue. With 32 employees, that's $282,400 per employee.
What does Srokausa do?
Sroka Inc. - ISO 9001:2015 Certified OEM - Manufacturing Electric Forklifts, Lift Trucks, Walkie Pallet Jacks, Tuggers and More > Made in USA
How fast is Srokausa growing?
Srokausa employee count has changed by 23% year over year.
What technologies does Srokausa use?
Srokausa uses 16 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, HSTS, PHP.
Who are Srokausa's competitors?
Srokausa's main competitors include Bohl Equipment Co., RICO, Abrasive Technology, Cincinnati Gearing Systems, Forward Technologies. These companies operate in similar markets and compete for the same customer base.

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Export srokausa.com Data

Download the complete tech stack, analytics, leads, and company data for srokausa.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About srokausa.com

Sroka Inc. - ISO 9001:2015 Certified OEM - Manufacturing Electric Forklifts, Lift Trucks, Walkie Pallet Jacks, Tuggers and More > Made in USA

Company Overview

srokausa.com
Website
#8,043,236
Global Rank
2.0K
Monthly Visitors
16
Technologies
5+
Employees

srokausa.com Key Pages

Contact srokausa.com

Technology Stack

srokausa.com uses 16 technologies across their website including Font Awesome, HSTS, PHP, and more.

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight

Traffic & Audience

2.0K
Monthly Visits
36%
Bounce Rate
1.6
Pages/Visit
0:17
Avg. Duration

srokausa.com receives approximately 2.0K monthly visitors and ranks #8,043,236 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:17 on the site.

The majority of srokausa.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is srokausa.com?
Sroka Inc. - ISO 9001:2015 Certified OEM - Manufacturing Electric Forklifts, Lift Trucks, Walkie Pallet Jacks, Tuggers and More > Made in USA
What technologies does srokausa.com use?
srokausa.com uses 16 technologies including Font Awesome, HSTS, and 10 more. View the full tech stack analysis above.
How do I contact srokausa.com?
You can contact srokausa.com through their contact page.
What are srokausa.com's social media accounts?
srokausa.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is srokausa.com?
srokausa.com receives approximately 2.0K monthly visitors and ranks #8,043,236 globally. Traffic is declining by 55.8% month-over-month.

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This page provides publicly available information about srokausa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit srokausa.com directly at https://srokausa.com.