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SSPR: The $36M PR Firm Running on Fumes
A deep dive into the digital ghost town of a legacy agency
SSPR claims to be a powerhouse PR firm building brands, yet their own digital presence tells a different story. With a website traffic volume that barely cracks 1,000 monthly visitors, this is a fascinating case study in legacy B2B services surviving offline while their digital footprint evaporates.
"When your top keyword is your own domain name, you don't have a marketing strategy—you have a brand awareness problem."
The Traffic Paradox
Generating $36.3M in revenue with just 917 monthly website visits suggests SSPR operates almost entirely through referrals, legacy relationships, and offline networking. Their 42% direct traffic rate confirms this: clients aren't discovering them organically, they're typing in the URL they already know. For a digital PR firm, this is a glaring vulnerability.
Tech Stack Analysis
Their stack reads like a 2015 web dev playbook: jQuery, Bootstrap, Slick. While functional, it lacks modern frameworks that drive engagement. They use LinkedIn Insight Tag but see minimal traction. The site is technically sound but strategically stagnant—built for existence, not conversion.
The leadership team includes Hanni Itah (VP), Heather Kelly (Co-President), and Kasey Thomas (Media Lead). With 141 employees, they're a substantial operation. But the metrics suggest a firm that has mastered the art of client retention while ignoring new customer acquisition entirely.
- Revenue concentration risk: 917 visits cannot sustainably support $36M in revenue
- SEO invisibility: Zero ranking keywords beyond their own domain
- Tech debt: Legacy jQuery/Bootstrap stack signals outdated digital capabilities
- Traffic quality over quantity: High direct traffic indicates strong existing relationships
The Bottom Line
SSPR is a high-performing legacy agency with a digital ghost town. For investors and founders, this is a cautionary tale: revenue doesn't equal resilience. Without a modern acquisition engine, even $36M businesses are one client churn away from crisis.
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Next Public Relations Firm
We're Next PR, a public relations firm of energetic media experts with deep experience building brands and delivering ROI for clients.
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About sspr.com
We're Next PR, a public relations firm of energetic media experts with deep experience building brands and delivering ROI for clients.
Company Overview
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Technology Stack
sspr.com uses 14 technologies across their website including Font Awesome, Contentful, HubSpot, and more.
Fonts
Font Awesome
CMS
Contentful
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
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Traffic & Audience
sspr.com receives approximately 917 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of sspr.com's traffic comes from .
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