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SSTAR: The Quiet Giant of Massachusetts Recovery
A $2.4M behavioral health non-profit with a surprising digital footprint
In the shadow of Boston's biotech boom, a 15-person organization in Fall River is quietly solving one of America's most complex health crises. SSTAR.org isn't chasing venture capital—it's building a $2.4M revenue machine that actually works.
"They don't need a marketing department—they have a mission that people search for."
The Unsung Local Hero
SSTAR's traffic tells a story of deep community roots. With 46% direct traffic and 'starr in fall river' as a top search term, they've become a household name in their region. Unlike digital-first startups, their growth is built on word-of-mouth and clinical excellence, not SEO hacks. The 100% US traffic concentration proves they're not trying to be everything to everyone—they're solving for Massachusetts first.
The IOP Advantage
Their keyword strategy reveals a masterclass in niche domination. Terms like 'iop program massachusetts' and 'starr hr' aren't accidental—they're precision-targeted to high-intent seekers. This isn't a generic health site; it's a specialized treatment hub. The 30% organic traffic share suggests they're ranking for intent, not vanity metrics. Every visitor likely has a clinical need, not casual curiosity.
The leadership team reads like a healthcare dream team: CEO Sherry Ellis, CFO Julie Shaw, CIO Joseph Porreca, VP Lori Mahoney, and Capital Campaign Director Gary Schuyler. This isn't a startup with a 23-year-old founder—it's a seasoned operation where finance, tech, and fundraising expertise are all represented. That's rare for a $2.4M non-profit, and it explains their operational efficiency.
- Hyper-local focus: 100% US traffic with Massachusetts-centric keywords
- Mission-driven traffic: 46% direct visits indicate strong brand recall
- Niche keyword dominance: Ranking for clinical terms like 'iop program massachusetts'
- Lean operations: 15 employees generating $2.4M in revenue ($160k/employee)
The Real Tech Stack is Trust
SSTAR proves that in healthcare, authenticity beats algorithms every time
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About sstar.org
Company Overview
Technology Stack
sstar.org uses 1 technologies across their website including Cloudflare.
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Traffic & Audience
sstar.org receives approximately 6.5K monthly visitors and ranks #2,982,640 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:33 on the site.
The majority of sstar.org's traffic comes from .
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This page provides publicly available information about sstar.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sstar.org directly at https://sstar.org.