stache.com
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Stache: The Airbnb of Storage
A hyper-local storage startup that's quietly building a community-driven logistics network
In a market dominated by corporate giants like Public Storage and U-Haul, Stache is executing a classic marketplace play: turning idle residential space into a distributed storage network. They're not just selling storage units—they're building a community-first logistics layer.
"Stache isn't competing with storage facilities—they're rendering them obsolete by decentralizing the supply chain."
The Network Effect Playbook
With only 38 employees and $5.3M in revenue, Stache is running a lean operation that leverages network effects. Their model—matching people with spare space to those who need it—mirrors Airbnb's early playbook. The 51% direct traffic suggests strong brand recall and repeat usage, indicating they've found product-market fit in specific communities.
The SEO Moat They're Building
Stache is capturing search intent for high-value keywords like 'cheap storage units' (940 monthly searches) and 'storage prices' (810 monthly searches). Their organic search strategy focuses on transactional queries, while their brand term 'stache' generates 5,250 monthly searches—showing they're becoming a category name, not just a generic service.
The tech stack reveals a modern, scalable foundation: Next.js for performance, Tailwind CSS for rapid UI development, and DaisyUI for component consistency. They're using Facebook Pixel and Google Analytics to optimize conversion, which is critical for a marketplace where supply (space owners) and demand (storage seekers) must be balanced.
- Hyper-local focus: 'Store Locally' is their core value proposition, reducing logistics costs and building community trust
- Dual-sided marketplace: Users can both rent storage and monetize their own free space—a powerful retention mechanic
- Insurance built-in: Unlike Craigslist-style arrangements, they offer insured storage, reducing friction for risk-averse users
The Untapped Potential
With only 3,524 monthly visits, Stache is still in early innings. The real opportunity lies in scaling the marketplace flywheel—more supply enables more demand, which attracts more supply. For investors, this is a capital-efficient play in the $127B self-storage market. For founders, it's a masterclass in community-first marketplace building.
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Open Graph Image
http://prod-img-stachethings.imgix.net/stache-rp.png
Meta Tags
Stache Storage | Store Locally | Half the Cost
Stache offers cheap insured storage right around the corner. Save hundreds per year on self-storage, or make money from home renting your free space.
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About stache.com
Stache offers cheap insured storage right around the corner. Save hundreds per year on self-storage, or make money from home renting your free space.
Company Overview
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Technology Stack
stache.com uses 17 technologies across their website including imgix, Google Maps, Google Fonts, and more.
Media
imgix
Maps
Google Maps
Fonts
Google Fonts
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Advertising
Facebook Pixel
Traffic & Audience
stache.com receives approximately 3.5K monthly visitors and ranks #3,909,267 globally. The website has a bounce rate of 31% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:38 on the site.
The majority of stache.com's traffic comes from .
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