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SimpliFi: The Healthcare MSP That Actually Works
A $3.3M player in the $40B healthcare staffing crisis, betting everything on full-time retention over temp churn.
Healthcare staffing is broken. Hospitals are drowning in temp labor costs while watching full-time staff walk out the door. Enter SimpliFi, a 34-person MSP claiming to fix the fundamental flaw in healthcare workforce management.
"SimpliFi isn't just another MSP—they're betting their entire business model that hospitals are finally ready to prioritize retention over cheap temp labor."
The Core Problem They Solve
Traditional healthcare staffing MSPs (Managed Service Providers) operate on a broken model: they fill shifts with expensive temporary labor, creating a vicious cycle of high costs and low retention. SimpliFi flips this by focusing on building and retaining full-time staff while only using temporary labor as a strategic supplement. It's a bold move in an industry addicted to temp labor.
The Growth Paradox
Here's the fascinating contradiction: a healthcare staffing company with zero visible web traffic and no organic search presence, yet generating $3.3M in revenue. This suggests a deeply entrenched referral network or direct sales engine that bypasses digital channels entirely. While competitors fight for Google rankings, SimpliFi's 34-person team appears to be winning through relationships and reputation.
The leadership team—Beth Ann Turner, Hannah Dixon, Ashley Briody, Meg Bandi, and Ashley Wunderlich—are all healthcare staffing veterans. This isn't a tech-first startup; it's a domain expertise play. Their tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Google Analytics—proven tools over bleeding-edge innovation. They're building a service business that happens to use technology, not a tech company pretending to be a service.
- Focuses on full-time retention over temp labor churn
- 34-person team suggests high-touch, relationship-driven service
- Zero digital footprint indicates strong word-of-mouth or direct sales
- Built on proven tech (jQuery, Bootstrap) rather than experimental stacks
- Specialized in healthcare—no generalist approach
SimpliFi's Real Bet: Relationships Over Algorithms
In a world obsessed with digital scale, SimpliFi proves that deep domain expertise and relentless focus on solving the real problem (retention) can win—even without a viral marketing engine. For founders and investors, the lesson is clear: sometimes the biggest opportunities are hiding in plain sight, solving unsexy problems for industries that desperately need it.
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Healthcare Staffing MSP - SimpliFi
A trusted healthcare workforce solutions partner. Build and retain your full-time staff, while cost-effectively managing temporary labor.
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About staffency.com
A trusted healthcare workforce solutions partner. Build and retain your full-time staff, while cost-effectively managing temporary labor.
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staffency.com uses 18 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
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