stape.io
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Stape: The $15M Infrastructure Layer for Tracking
How a server-side GTM hosting platform built a 68-person empire by solving data quality
In the war for data quality, Stape didn't invent the battlefield—they just built the best artillery. While competitors chase feature bloat, this 68-person team has quietly become the backbone of server-side tracking for 284,000 monthly visitors.
"They didn't sell tracking tools—they sold the infrastructure to save tracking from dying."
The Cookie Apocalypse Solution
When third-party cookies began their slow death, Stape positioned itself as the survival kit. Their 44% direct traffic proves they're not just a tool—they're a destination. Users don't discover Stape; they seek it out when their tracking breaks. This is infrastructure, not software.
The 147 Review Moat
With 147 Trustpilot reviews at 4.3/5, Stape built trust through transparency. While competitors hide behind enterprise sales cycles, Stape's founder Denis Golubovskiy and head of B2B Serge Shkvarnytskyi have created a community-driven growth engine. Their 52,090 monthly searches for 'stape' alone show brand dominance that most SaaS companies would kill for.
What makes Stape uniquely dangerous is their focus on the unsexy: hosting, power-ups, and APIs. They're not selling AI hype or dashboards—they're selling the plumbing that makes Google Tag Manager work when cookies don't. It's a classic infrastructure play: invisible when it works, indispensable when it fails.
- 43% organic search traffic shows SEO moat in a technical niche
- Top 5 keywords include 'tag assistant' (44K volume)—capturing adjacent pain points
- Built on modern stack (Vite, Tailwind) showing engineering discipline
- 44% direct traffic is exceptionally high for B2B SaaS
The Infrastructure Advantage
Stape proves that in tracking, boring infrastructure beats shiny features every time
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Meta Tags
Stape | Server-Side Tracking Made Easy For Everyone
Stape provides tools for server-side Google Tag Manager: hosting, power-ups, and APIs. Improve data quality, extend cookie lifetime, and manage consent effectively.
Setting up server-side tracking can be challenging. Get started right away with our comprehensive suite of services.
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Reviews (20)
Stape has been quite pleasant to use…
Stape has been quite pleasant to use and mostly eliminates the headache of dealing with SGTM directly. Their help center was very helpful in trying to handle any technical difficulties.
Stape & Konstiantyn are doing a great job
Stape and especially Konstiantyn are working relentlessly and very patiently to fix all tracking issues. I decided to switch to Stape SST ~ 2 months ago. From the initial call, to setup and implementation and final testing, everything was done professionally. I would recommend their services.
Yaroslav really helped with the setup
Yaroslav really helped with the setup. Everything works fine now! Thank you Stape Team!
i swear their ppl don’t sleep
i swear their ppl don’t sleep. roman helped me at 1 am. who does that?? stape ppl 😭
dan’s a real one
dan’s a real one. helped me fix capi + fb pixel junk in 1 zoom call. LEGEND 🔥🙌
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About stape.io
Stape provides tools for server-side Google Tag Manager: hosting, power-ups, and APIs. Improve data quality, extend cookie lifetime, and manage consent effectively.
Company Overview
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Technology Stack
stape.io uses 16 technologies across their website including HSTS, Sentry, Cloudflare, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Scheduling
Calendly
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
stape.io receives approximately 284.3K monthly visitors and ranks #134,041 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:19 on the site.
The majority of stape.io's traffic comes from undefined, undefined, .
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This page provides publicly available information about stape.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stape.io directly at https://stape.io.