In a world obsessed with flashy consumer AI, Starboard is building the invisible infrastructure that powers global trade. They aren't selling hype; they are selling speed to freight forwarders drowning in email and spreadsheets.

"The freight industry doesn't need more dashboards; it needs AI agents that handle the grunt work of RFQs and shipment tracking autonomously."

The tech stack reveals a pragmatic approach. They leverage AWS CloudFront for reliability, Tailwind CSS/DaisyUI for rapid UI iteration, and Calendly embedded directly into their signup flow. This is a product built by engineers who value velocity over complexity. The lack of a heavy CRM or marketing automation stack suggests they are in 'build-first' mode, relying on product performance to drive retention.

• Niche Dominance: Focusing solely on freight forwarders allows for deep, vertical-specific AI logic.
• Capital Efficiency: Generating $0.9M with only 8 employees indicates a high revenue-per-employee ratio.
• Direct Traffic Strength: A 51% direct traffic share is rare for startups, signaling strong brand recall and repeat usage.