starfloors.com
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StarFloors: The Anti-Retail Floor Shop
A $10.5M business that skipped the showroom for the doorstep
StarFloors isn't just selling flooring; they're selling a frictionless experience. While competitors anchor themselves to expensive showrooms, this Dallas-based disruptor brings the store to your door, turning the $10.5M revenue machinery into a mobile, data-driven powerhouse.
"They aren't waiting for customers to find them; they're engineering the visit to happen on the customer's timeline."
The Mobile-First Model
With only 41 employees generating over $10M in revenue, StarFloors operates with exceptional efficiency. The lack of a retail footprint isn't a limitation—it's a feature. They leverage a tech stack including Drift for chat and Zendesk for support to facilitate high-touch consultations without the overhead of a physical showroom. This allows them to compete in the 'Materials' industry by offering convenience over location.
The SEO Anomaly
Their traffic profile is fascinating. With 940 monthly visits, 42% come directly—indicating strong brand recall and repeat business. However, the organic search data reveals a quirky, long-tail strategy. They rank for hyper-specific queries like 'lvl 1 earthshaking carpet shimmer ash' and 'mohawk memorable view.' This suggests they aren't chasing broad keywords but are deeply integrated into specific supplier catalogs, capturing high-intent buyers at the bottom of the funnel.
The company's digital footprint is lean but effective. They utilize Tailwind CSS and Bootstrap for a responsive site, ensuring the 'store to your door' promise is accessible on any device. Their social presence on Facebook and LinkedIn is active, serving as touchpoints for a business model that relies heavily on trust and local reputation in the Dallas market.
- Revenue per employee: ~$256k (High for retail/materials)
- Traffic dominance: 100% from undefined/US (Hyper-local focus)
- Tech stack: Modern but utilitarian (jQuery, GTM, Drift)
- Leadership: Deep specialization (e.g., Senior Living Specialist)
The Silent Scaler
StarFloors proves you don't need massive traffic to build a $10M business—just the right customers and a model that removes friction.
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Meta Tags
Flooring store in Dallas, Texas | Star Interior Resources
StarFloors is unique. Rather visiting StarFloors in a retail location, we bring our store to your door. Contact us today to get started with your new floors!
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About starfloors.com
StarFloors is unique. Rather visiting StarFloors in a retail location, we bring our store to your door. Contact us today to get started with your new floors!
Company Overview
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Technology Stack
starfloors.com uses 16 technologies across their website including Cloudinary, Font Awesome, Google Fonts, Sentry, and more.
Media
Cloudinary
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
Advertising
Facebook Pixel
CRM
Salesforce
Customer Support
Drift, Zendesk
Traffic & Audience
starfloors.com receives approximately 940 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:31 on the site.
The majority of starfloors.com's traffic comes from .
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