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Trajus: The Invisible Empire of Interior Construction
How a holding company quietly built a $201M portfolio of legacy brands
Trajus isn't building a single product—it's building a dynasty. Founded in 2016, this holding company operates in the shadows of the interior construction industry, acquiring and nurturing privately-owned brands with one thing in common: they're all multigenerational masterpieces.
"They don't chase growth—they inherit it. Trajus buys companies built over decades, not quarters."
The Holding Company Playbook
Trajus operates as a modern conglomerate in the fragmented $100B+ interior construction market. Unlike venture-backed startups burning cash for scale, Trajus targets 'founder fatigue'—that critical moment when legacy owners want to exit but refuse to sell to private equity. Their sweet spot: companies with 20-50 years of history, deep contractor relationships, and product lines that don't trend, they endure. Think specialized fasteners, niche adhesives, or custom trim systems—the unsexy essentials that contractors swear by.
The 2016 Vintage
Founded during the post-recession construction rebound, Trajus timed its entry perfectly. While others chased SaaS multiples, they bought tangible assets. $201M in revenue with 501 employees suggests ~$400K revenue per employee—exceptional efficiency for materials. Their tech stack (Nuxt.js, Netlify) reveals digital sophistication despite selling analog products, likely using data analytics to optimize their portfolio of brands without disrupting what makes them work.
What's fascinating is their digital footprint—or lack thereof. Zero monthly visits suggests either a deliberate stealth strategy or a business model that doesn't rely on inbound traffic. This isn't a DTC play; it's a B2B relationship empire. Their 'careers' and 'terms' pages are the only public-facing assets beyond the homepage, signaling they recruit through networks, not job boards.
- Portfolio approach: Diversified risk across product categories
- Founder-friendly: Targets multigenerational companies, not distressed assets
- Capital discipline: Bootstrapped growth (no funding rounds)
- Digital backbone: Modern tech stack for back-office efficiency
- Relationship moat: Acquisition criteria includes 'well-established relationships'
The Contrarian Holdco
Trajus proves that in a world obsessed with disruption, there's still massive value in stewardship, patience, and the quiet accumulation of craftsmanship.
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Founded in 2016, Trajus brings together a growing portfolio of successful, privately-owned brands in the interior construction product space. These are multigenerational companies, all founded by people with a passion for what they do, unmatched experience in their category, and well-established relationships cultivated over many years.
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About trajuscorp.com
Founded in 2016, Trajus brings together a growing portfolio of successful, privately-owned brands in the interior construction product space. These are multigenerational companies, all founded by people with a passion for what they do, unmatched experience in their category, and well-established relationships cultivated over many years.
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trajuscorp.com uses 11 technologies across their website including Google Fonts, HSTS, Storyblok, and more.
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