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StartPlaying: The Airbnb for Dungeon Masters
How a marketplace for TTRPGs scaled to $27M by professionalizing the world's oldest hobby
The tabletop gaming industry has been stuck in the analog era for 50 years. StartPlaying just turned it into a $27M digital marketplace where professional Game Masters earn real money running D&D sessions. They're not disrupting a game—they're disrupting the entire social fabric of how we play.
"StartPlaying didn't invent tabletop gaming—they monetized the one thing that was always free: the Dungeon Master's time."
The Marketplace Flywheel
With 60% direct traffic and 174K backlinks, StartPlaying has achieved something rare: a marketplace where supply (GMs) and demand (players) find each other without heavy paid acquisition. The 4,390 monthly searches for 'startplaying' prove they own the category. This isn't SEO luck—it's network effects kicking in.
The Professionalization Thesis
Traditional gaming relies on finding friends who commit to weekly sessions. StartPlaying's insight was simple but radical: what if GMs were paid professionals? This unlocks a supply of expert storytellers who treat prep as a job, not a hobby. The result: consistent quality, reliable scheduling, and a scalable business model that hobbyist groups could never match.
The company's tech stack reveals a sophisticated growth operation: PWA for retention, multiple pixels for attribution, Segment for data orchestration. They're running a modern SaaS playbook on top of a medieval fantasy game. The 33% organic traffic share shows they're building brand, not just bidding on keywords.
- Platform captures 15-20% of every session, creating a high-margin marketplace
- 60% direct traffic indicates strong brand recall and repeat usage
- 89 employees suggests they're past the MVP stage and into scaling operations
- Top keywords include 'dnd online' (17K volume)—they're capturing existing demand
The $100M Opportunity
StartPlaying proves that even the most analog hobbies can be digitized and scaled. The real question isn't whether TTRPGs move online—it's how many other 'unmonetizable' social activities are waiting for the same treatment.
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Play Tabletop Games and Find Game Masters | StartPlaying
The number one site for finding games and professional GMs for any game system and any virtual tabletop. Play D&D or any other tabletop roleplaying game online today!
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Reviews (20)
Made friends, made memories
I've had an absolutely wonderful experience both with our DM and with the other players from outside my immediate group that we've met along the way. We've truly had some memorable adventures. The sky's the limit if you're an enigmatic, independently wealthy orphan. I'm looking forward to more.
Ive only played 5e on here which is…
Ive only played 5e on here which is great expressly when you got a certain time zone you need and can only play at a certain time. However i think it would shine with less popular systems since people can search based on that. Either way ive played campaigns and ones shots with the system and ive meet so many awesome people. Ive only had maybe two bad or meh experiences out of like 20 or more great ones.
Employee and Customer Who Loves My Bosses
As an independent contractor working for Startplaying.games as well as a regular customer, their service brings people together in communities where they can feel safe, which is worth every dollar.
I genuinely love not just the business…
I genuinely love not just the business and system, but the people and the community more so than anything. I greatly enjoy and love teaching other professional GMs skills, and the community first approaches that Devon, Sarah and the rest of staff dedicate to listening to us and helping make the world a better more connected place. Thank you!
The best way to RPG
I used the site for over three years and it was easy to use and introduced me to a wonderful community and experience. I would definitely use it again when I'm able to commit to another long running campaign.
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About startplaying.games
The number one site for finding games and professional GMs for any game system and any virtual tabletop. Play D&D or any other tabletop roleplaying game online today!
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Technology Stack
startplaying.games uses 19 technologies across their website including Google Fonts, HSTS, Vercel, and more.
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Customer.io
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Microsoft Ads, Pinterest Tag, Twitter Pixel, Facebook Pixel
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Traffic & Audience
startplaying.games receives approximately 643.4K monthly visitors and ranks #73,377 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 3:10 on the site.
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This page provides publicly available information about startplaying.games. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit startplaying.games directly at https://startplaying.games.