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staud.clothing
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staud.clothing

31 technologies
VerifiedVisit599.0K/mo$41M16331 Tech25 Leads
Deep Dive

STAUD: The Data-Driven Fashion Unicorn

How a 163-person team built a $40M direct-to-consumer empire with 600K monthly visitors

While most fashion brands bleed cash on customer acquisition, STAUD has cracked the code—generating 55% of its 598K monthly visits through direct traffic alone. This isn't just a clothing company; it's a masterclass in brand loyalty and product-led growth.

$40.9M
Annual Revenue
598K
Monthly Visits
55%
Direct Traffic
52K+
Backlinks

"When customers type your domain directly into their browser, you've won more than a sale—you've earned a habit."

The Direct Traffic Dominance

STAUD's 55% direct traffic rate is exceptional for fashion e-commerce. While competitors chase paid search for 'staud bags' (7,400 monthly searches) and 'staud clothing' (5,290), they've built a brand so strong that 358,000 people visit staud.clothing by choice each month. This isn't accidental—it's the result of iconic products like their bucket bags becoming cultural touchstones.

The 163-Person Powerhouse

With 163 employees generating $40.9M in revenue, STAUD achieves $250K+ revenue per employee—unheard of in retail. The leadership team blends creative vision (George Augusto as Co-Founder/Artistic Director) with technical precision (Cherry Liu, Director of Technical Design). This lean structure suggests ruthless operational efficiency and a product development process that moves fast.

The Trustpilot rating tells a more complex story. At 2.6/5 from 51 reviews, it sits below luxury fashion averages. But this might be a feature, not a bug—STAUD's aggressive growth and iconic pieces likely attract customers with high expectations. The 2.6 rating suggests they're pushing boundaries faster than their service infrastructure can keep up, a classic scaling challenge for hyper-growth DTC brands.

  • Tech stack reveals modernity: Vite for build speed, PWA capabilities, and Tailwind CSS for rapid UI iteration
  • 52,695 backlinks show massive PR success and organic brand authority
  • International traffic shows 82.6% from undefined markets (likely US-heavy with EU expansion)
No venture funding disclosed (bootstrapped or early-stage VC?)
Iconic product strategy (handbags as hero items)
Trustpilot score lags behind luxury peers
Direct-to-consumer model with 55% direct traffic
Top keyword 'stuad' (misspelling) shows brand recognition but also SEO opportunity gaps
Lean team with high revenue per employee

The STAUD Playbook: Product Over Paid Acquisition

They've built a $40M business on brand equity, not ad spend. The 55% direct traffic rate is their moat.

What tech stack does Staud use?

45 detected
Video1
Cloud & Hosting1
Email Marketing1
Customer Support1
E-commerce & Payments3
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries2
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
P
Pinterest Tag
G
Google Tag Manager
T
Tracking Service
P
Pinterest
H
Hotjar
G
Google APIs
G
Google DoubleClick
J
jsDelivr
A
Amazon CloudFront
A
Amplitude

How much traffic does Staud get?

Traffic & Engagement

1.0M
Monthly Visits
-25.7%
4.8
Pages/Visit
4:37
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-52%
2.1M
Oct 2025
Oct
1.4M
Nov 2025
Nov
1.0M
Dec 2025
Dec

Rankings

#48,043
Global Rank
#12,467
United States Rank
Retail
Category

Backlinks & Authority

52.7K
Backlinks
5.5K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend-16%
62.5K
Jul 2025
Jul
59.3K
Aug 2025
Aug
57.1K
Sep 2025
Sep
56.3K
Oct 2025
Oct
54.4K
Nov 2025
Nov
52.7K
Dec 2025
Dec

Search Traffic

Organic
295.8K
Paid
6.8K

Top Organic Keywords

#1staud
74,000 vol25.7%
#1staud bag
18,100 vol6.3%
#1staud bags
12,100 vol4.2%
#1staud dresses
12,100 vol4.2%
#1staud dress
6,600 vol2.3%

Where is Staud's audience located?

🇺🇸United States85.0%
🇬🇧United Kingdom3.6%
🇦🇺Australia3.4%
🇳🇱Netherlands1.9%
🇨🇦Canada1.6%

Who competes with Staud?

Device Distribution

Desktop25.7%
Mobile74.3%

What keywords does Staud rank for?

5 keywords
1staud56.0K vol$0.64
2staud bags7.4K vol$0.53
3staud clothing5.3K vol$1.17
4stuad2.4K vol$0.67
5staud returns930 vol$0.57

How is Staud's SEO?

Open Graph Image

OG Image preview
og:image

http://staud.clothing/cdn/shop/files/STAUD-SOCIAL-PREVIEW.jpg?v=1684326950

Meta Tags

title57 chars

STAUD Official Site - Clothing, Handbags, Footwear & Swim

description154 chars

Explore the world of STAUD—modern clothing, iconic handbags, and everyday pieces with a point of view. Sign up for emails to get 15% off your first order.

languageEN

Schema Types

WebSite

Who works at Staud?

Loading leads...

What do customers think of Staud?

STAUD

STAUD

2.6
51 reviews
✓ Claimed

Categories

Shopping & Fashion#undefined

Activity & Engagement

Reply Rate
33.33333333333333%
Avg. Reply Time
8.0 days
Claimed Date
6/27/2024

Contact Information

Address:
North Santa Fe Avenue 120
Los Angeles, US

Reviews (20)

Filter by rating:
Christa Dickinson
4/22/2025
🇨🇦 Canada2 reviewsOrganicUnverified
Experience date: 4/21/2025
Bought one of their leather bags

Bought one of their leather bags. After 2-3 months of wear, all four liner seams had shredded. To me, this shows a design flaw, and not wear and tear. They did not offer a replacement or a fix. Surprised that they don’t stand by their quality. Two days letter, issue fixed and I’m happy with their response.

Company Response4/22/2025

Thank you for sharing this, we apologize this was your experience! Our team will reach out to you with some options shortly.

EB
3/17/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 3/15/2025
Excellent customer service

I made a mistake with my delivery address in an order I placed today. Customer service responded very quickly to my email. They have kindly and efficiently been working to try and help correct the mistake I caused. Kudos to Staud customer service.

Dorthe Eshington
7/20/2024
🇩🇰 Denmark30 reviewsOrganicUnverified
Experience date: 7/17/2024
Really nice bag

Really nice bag, well packed. Nice service with reasonably fast delivery.

C Claire
6/27/2024
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 5/11/2024
Staud EXCELLENT customer service

I was worried after reading some of these reviews on Staud’s customer service. Thankfully I could not have had a better experience! I ordered on 5/11and my discount didn’t come off the price and there was a $10 routing fee. I heard from Shajuanda ON 5/11 and she promptly refunded BOTH charges after explaining the extra fee. The dress came beautifully packaged, nice quality. I am unfortunately too short to carry off the look and had to return it. I received a refund in 5 days. Would absolutely buy from there again

Company Response6/27/2024

Thank you so much for sharing your experience! I'm sorry the style didn't end up working for you but we are happy to hear that you will shop with us again soon!

Lilly McCafferty
5/7/2024
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 4/30/2024
Favorite Brand

Ordered 3 times in the last few weeks and got all of my orders fairly quickly, so I cant relate to other reviewers issues with customer service. One of my orders required an exchange and i found the online portal to be very user friendly. The quality hasn't been an issue, and all of my stuff came packaged very nicely! The only thing that could have better was the packaging of some pants i got on Sample Sale which came with a broken hanger but for 50% off, I'm not complaining. I get compliments any time i wear their stuff.

Company Response6/27/2024

Thank you so much for taking the time to write your experience, we are happy to hear it was positive! For the future you can always reach out to [email protected] if you received a broken hanger or experienced delivery issues.

Frequently Asked Questions about Staud

What is Staud's Revenue?
Staud generates approximately $41M in annual revenue. With 163 employees, that's $250,800 per employee.
What does Staud do?
Explore the world of STAUD—modern clothing, iconic handbags, and everyday pieces with a point of view. Sign up for emails to get 15% off your first order.
How fast is Staud growing?
Staud has declined by 25.7% in the last 6 months according to traffic data. employee count has changed by 28% year over year.
How do people interact with Staud?
When visiting Staud, visitors view an average of 4.8 pages per visit, and spend around 4:37 on the site, and the bounce rate is 47.3%.
How do people find Staud?
718.9K people (70%) visit Staud directly. 295.8K (29%) find them through organic search. 6.8K (1%) come through paid advertising.
Who uses Staud?
Staud's top market is United States with 868.7K visitors (85.0%). United Kingdom is 2nd with 36.6K (3.6%). Australia is 3rd with 34.3K (3.4%).
What technologies does Staud use?
Staud uses 31 technologies across their website including Video, Fonts, Security. Key technologies include Wistia, Font Awesome, Adobe Fonts, hCaptcha, HSTS.
Who are Staud's competitors?
Staud's main competitors include KREWE, Monica and Andy, Brideside, Morilee by Madeline Gardner, Ganni A/S. These companies operate in similar markets and compete for the same customer base.
What do customers think of Staud?
Staud has a Trustpilot score of 2.6 out of 5 (2 stars) based on 51 customer reviews.

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About staud.clothing

Explore the world of STAUD—modern clothing, iconic handbags, and everyday pieces with a point of view. Sign up for emails to get 15% off your first order.

Company Overview

staud.clothing
Website
lifestyle
Industry
#69,675
Global Rank
599.0K
Monthly Visitors
31
Technologies
25+
Employees

staud.clothing Key Pages

Technology Stack

staud.clothing uses 31 technologies across their website including Wistia, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.

Video

Wistia

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

CDN

jsDelivr

Cloud & Hosting

Cloudflare

Email Marketing

Klaviyo

Traffic & Audience

599.0K
Monthly Visits
44%
Bounce Rate
4.1
Pages/Visit
1:25
Avg. Duration

staud.clothing receives approximately 599.0K monthly visitors and ranks #69,675 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 1:25 on the site.

The majority of staud.clothing's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is staud.clothing?
Explore the world of STAUD—modern clothing, iconic handbags, and everyday pieces with a point of view. Sign up for emails to get 15% off your first order.
What technologies does staud.clothing use?
staud.clothing uses 31 technologies including Wistia, Font Awesome, Adobe Fonts, Google Fonts, and 25 more. View the full tech stack analysis above.
How do I contact staud.clothing?
You can contact staud.clothing via email at [email protected] or through their contact page.
What are staud.clothing's social media accounts?
staud.clothing is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is staud.clothing?
staud.clothing receives approximately 599.0K monthly visitors and ranks #69,675 globally. Traffic is declining by 9.3% month-over-month.

Related Searches

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This page provides publicly available information about staud.clothing. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit staud.clothing directly at https://staud.clothing.