stax.com.au
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STAX: The 120-Person Unicorn Disrupting Activewear
How an Australian seamless leggings brand hit $27M revenue without venture funding
While Gymshark battles for market share with millions in marketing, STAX quietly captured 387,475 monthly visitors and $27.2M in revenue with just 120 employees. This isn't just another athleisure brand—it's a masterclass in inclusive sizing and community-driven growth.
"STAX proves that in the $400B activewear market, you don't need a billion-dollar war chest—just a product that fits 99% of bodies and a community that believes in it."
The Inclusivity Engine
STAX's XXS-4XL sizing isn't just a marketing gimmick—it's their entire moat. While competitors chase the same 25-35 demographic, STAX owns the underserved middle. Their 387K monthly visitors generate 50% from organic search, suggesting customers are actively seeking them out, not just clicking ads. The search term 'stax' alone drives 39,860 monthly queries—brand recognition that typically costs millions to build.
The Gymshark Shadow
Here's the provocative truth: Gymshark gets 1.35M monthly searches but STAX still captures 1,350 of those same users. STAX isn't trying to beat Gymshark at their game—they're playing a different one entirely. With 85.5% of traffic from 'undefined' (likely Australia/New Zealand), STAX has built a regional fortress before going global. Their 23,043 backlinks and 64 Trustpilot reviews (2.5/5) suggest a brand that's polarizing but powerful—exactly what drives cult followings.
The tech stack reveals sophistication: jQuery and D3.js for data visualization, Tailwind CSS and Bootstrap for rapid UI iteration, and PWA capabilities for app-like experiences. They're not just selling clothes—they're building a digital-first lifestyle brand. The 42% direct traffic is particularly telling: nearly half their visitors type 'stax.com.au' directly into their browser, indicating a brand that's become a daily habit.
- Revenue-per-employee of $226K—nearly 3x the retail industry average
- Community-first approach with 5 active social channels and a dedicated wellness blog
- Seamless tech integration (PWA, lazy loading) that matches enterprise competitors
- Strategic restraint: Focused on ANZ before global expansion
The Next Unicorn in Plain Sight
STAX is building the future of activewear—one inclusive size at a time. The question isn't whether they'll scale globally; it's whether competitors can catch up before they own the entire market.
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5 keywordsHow is Stax's SEO?
Open Graph Image
http://stax.com.au/cdn/shop/files/Untitled-2Artboard_1.jpg?v=1769127703
Meta Tags
STAX. Official Site | Premium & Inclusive Activewear (XXS-4XL)
Discover Australia's cult-favourite athleisure brand. Shop premium seamless leggings, crop tops, and lifestyle apparel in inclusive sizes XXS-4XL. Join the STAX. community!
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STAX.
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Reviews (20)
Amazing customer service
I purchased a pair of leggings which were very comfortable and i had no issue with, although the brand name on the back of the leg began to peel off, but i emailed and they sent me a new pair in no time! Incredible customer service and the leggings along with the jacket and sports bra i bought were so comfortable!
Customer service
due to a busy period on the sales there was a delay on my order being processed. I reached out to customer service and they provided a Quick response, acknowledged my concern and gave me some reassurance on my purchases Which was great.
Happy all round
Beautiful fabric, and very quick delivery.,I made an enquiry via email and someone responded within 24 hours! A great on line shopping experience.
Great customer service
Great customer service
Quick response time
Quick response time, incredibly helpful and have sent me out a new product because mine was faulty.
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About stax.com.au
Discover Australia's cult-favourite athleisure brand. Shop premium seamless leggings, crop tops, and lifestyle apparel in inclusive sizes XXS-4XL. Join the STAX. community!
Company Overview
stax.com.au Social Media
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Email Addresses
Phone Numbers
Technology Stack
stax.com.au uses 34 technologies across their website including Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
stax.com.au receives approximately 387.5K monthly visitors and ranks #121,093 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:56 on the site.
The majority of stax.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about stax.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stax.com.au directly at https://stax.com.au.