While Airbnb grabs headlines and Booking.com dominates leisure travel, a $15M revenue machine is quietly redefining corporate housing. Reside Global operates in the shadows, serving enterprise clients with a model that's part tech platform, part hospitality operator. This isn't a startup chasing scale—it's a precision instrument for business travel.

"Reside isn't competing with Airbnb for vacation rentals—they're building an enterprise-grade hospitality infrastructure that happens to use alternative accommodations."

The tech stack tells its own story. Squarespace, Tailwind CSS, and Bootstrap—this isn't a bleeding-edge engineering team. They're using off-the-shelf tools to build a hospitality operation, not a tech platform. The VP of Engineering is actually VP of Engineering & BI, suggesting data and operations trump product innovation. This is a company that values execution over disruption.

• 66 employees generating $15M = $227K revenue per employee—highly efficient for hospitality
• 41% direct traffic indicates strong B2B relationships, not SEO luck
• Top keyword 'reside' (13K searches) captures brand awareness but not conversions
• Squarespace stack suggests product is secondary to operations
• Executive team is heavy on operations, light on product vision