stellaralgo.com
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StellarAlgo: The Sports Data Gatekeeper
A deep dive into the CDP quietly powering fan engagement for the industry's giants.
While most B2B sports tech startups scream for attention, StellarAlgo operates in the quiet confidence of high-volume data processing. They aren't selling flash; they are selling the infrastructure that turns a casual fan into a lifetime revenue stream.
"In sports tech, the winner isn't the one with the loudest product—it's the one with the cleanest data pipeline."
The B2B Fortress
StellarAlgo has positioned itself strictly as a B2B entity, targeting leagues and teams rather than consumers. With 112 employees and $23M in revenue, they have achieved a revenue-per-employee ratio of roughly $205k. This indicates a lean, enterprise-focused sales motion that prioritizes high-retention contracts over viral consumer adoption.
The Traffic Paradox
Their traffic metrics present an interesting anomaly. With only 2,455 monthly visits and a global rank of #4.7M, the volume is low. However, 38% of that traffic is organic, and 33% is direct. This suggests a 'dark funnel'—prospects aren't finding them via SEO; they are being referred by existing partners or entering the domain directly after a sales pitch. It’s a classic enterprise signal: low web noise, high deal flow.
The search data reveals the brand's stickiness. The top keyword 'stellar algo' (190 volume) shows strong brand recall. Even misspellings like 'stellerago' (120 volume) rank high, indicating that once a sports team hears the name, they hunt for it. This isn't a product people stumble upon; it's a product they seek out.
- Niche Dominance: They avoid the crowded general marketing CDP space to own sports specifically.
- Tech Stack Agility: Using Tailwind CSS and Bootstrap alongside jQuery suggests a pragmatic stack—fast to build, easy to maintain, not chasing bleeding-edge trends.
- Leadership Stability: The founding team (Ircandia/Fynn) remains at the helm, signaling a consistent vision.
The Silent Giant of Sports Data
StellarAlgo proves that in B2B sports tech, you don't need millions of visitors—you just need the right ones.
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StellarAlgo | World's Leading Sports Customer Data Platform
StellarAlgo Sports CDP makes it easy to access and take action on fan data to personalize fan engagement and build revenue across the entire fan journey.
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About stellaralgo.com
StellarAlgo Sports CDP makes it easy to access and take action on fan data to personalize fan engagement and build revenue across the entire fan journey.
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stellaralgo.com uses 19 technologies across their website including Font Awesome, HSTS, PHP, and more.
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PHP
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WordPress
CDN
unpkg
Marketing Automation
HubSpot
Traffic & Audience
stellaralgo.com receives approximately 2.5K monthly visitors and ranks #4,798,643 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 3:25 on the site.
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