stepik.org
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Stepik: The Russian EdTech Giant You've Never Heard Of
5M monthly visits, 21M backlinks, and a 33-person team quietly dominating Eastern Europe
While Western EdTech battles for market share, a lean Russian platform quietly commands 5 million monthly visits with just 33 employees. Stepik isn't competing with Coursera or Udemy—it's building a parallel universe of education where community and code intersect.
"With 64% direct traffic and 21M backlinks, Stepik has achieved what most platforms dream of: a product people seek out by name."
The Power of Habit
The dominance of 'степик' (57K monthly searches) and 'stepik' (56K) reveals something profound: this isn't just a platform—it's a brand embedded in the daily workflow of students and developers. The 64% direct traffic is the holy grail of EdTech, suggesting users don't discover Stepik; they return to it.
Technical Stack & Philosophy
Stepik's tech stack tells a story of pragmatic modernity. They use Tailwind CSS and DaisyUI for rapid UI development, Ember.js for a robust frontend framework, and Sentry for error monitoring. This isn't a startup chasing shiny objects—it's an engineering-led organization choosing battle-tested tools. The presence of reCAPTCHA and HSTS shows security awareness, while Facebook Pixel suggests they're serious about conversion tracking despite their organic dominance.
The revenue-to-visit ratio is where Stepik becomes truly fascinating. At $3.7M revenue with 5M monthly visits, they're generating approximately $0.74 per visitor annually—a figure that suggests either extreme efficiency or untapped monetization potential. For context, Western EdTech platforms typically target $2-5 per visitor. This gap represents either a strategic choice (focus on growth over revenue) or a market constraint (Russian users' lower purchasing power).
- 80.1% of traffic comes from undefined markets (likely Russia/CIS, obscured by data limitations)
- Top 5 keywords show 63% brand recognition—users search for 'stepik' directly
- Only 1 Trustpilot review suggests limited Western market penetration
- Bootstrap + Tailwind indicates legacy codebase with modern overlays
The Silent Giant Thesis
Stepik proves that in EdTech, market dominance doesn't require global ambitions—just deep local penetration and a product that becomes habitual.
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Open Graph Image
https://stepik.org/static/frontend/stepic_logo_share.jpg
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Каталог онлайн-курсов – Stepik
Переходите в наш каталог курсов и начните получать востребованные навыки и знания вместе со Stepik
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Крутая платформа для обучения
Крутая платформа для обучения. Множество курсов и направлений, от рекламы до изучение французского языка. Бесплатное приложение на телефон, очень удобное. Предоставленная информация в видеоформате, преподаватели хорошо объясняют. После каждого модуля, есть тест для проверки знаний. Можно почитать отзывы реальных людей и оценить каждый курс. В приложении можно отслеживать свою активность и достижение. Курсы часто обновляются, появляется много новых интересных творческих направлений. Для школьников имеется ещё подготовка к ОГЭ и ЕГЭ.
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About stepik.org
Переходите в наш каталог курсов и начните получать востребованные навыки и знания вместе со Stepik
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Technology Stack
stepik.org uses 10 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Sentry, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
Advertising
Facebook Pixel
Performance
Lazy Loading
UI Libraries
DaisyUI
Traffic & Audience
stepik.org receives approximately 5.1M monthly visitors and ranks #7,980 globally. The website has a bounce rate of 41% with visitors viewing an average of 8.9 pages per visit. Users spend an average of 9:13 on the site.
The majority of stepik.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about stepik.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stepik.org directly at https://stepik.org.